PERCEIVED RISK, PRICE AND ONLINE TRAVEL AGENCIES: DOES PRICE ALWAYS MATTER?
The present study analyzes the influence of price level in the case of onlineshopping for travel services. The methodology used is a quasi experimentdeveloped in the online environment. The analysis is made within groups andfollows three scenarios which depend on the level of brand awareness.Inside...
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2011-01-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2011/3_Bertea_Moisescu%20FFF.pdf |
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| _version_ | 1850153124722900992 |
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| author | Patricea Elena BERTEA Ovidiu I. MOISESCU |
| author_facet | Patricea Elena BERTEA Ovidiu I. MOISESCU |
| author_sort | Patricea Elena BERTEA |
| collection | DOAJ |
| description | The present study analyzes the influence of price level in the case of onlineshopping for travel services. The methodology used is a quasi experimentdeveloped in the online environment. The analysis is made within groups andfollows three scenarios which depend on the level of brand awareness.Inside each scenario price takes two levels: similar to competition andsmaller than competition. Results show that price does not have an influenceon all types of perceived risk and that its influence depends also on the brandawareness component. |
| format | Article |
| id | doaj-art-a162e8a809584a44aae6029c6f49ddb3 |
| institution | OA Journals |
| issn | 1841-2416 |
| language | English |
| publishDate | 2011-01-01 |
| publisher | Universitaria Press Craiova |
| record_format | Article |
| series | Management & Marketing |
| spelling | doaj-art-a162e8a809584a44aae6029c6f49ddb32025-08-20T02:25:48ZengUniversitaria Press CraiovaManagement & Marketing1841-24162011-01-01IX13242PERCEIVED RISK, PRICE AND ONLINE TRAVEL AGENCIES: DOES PRICE ALWAYS MATTER?Patricea Elena BERTEAOvidiu I. MOISESCUThe present study analyzes the influence of price level in the case of onlineshopping for travel services. The methodology used is a quasi experimentdeveloped in the online environment. The analysis is made within groups andfollows three scenarios which depend on the level of brand awareness.Inside each scenario price takes two levels: similar to competition andsmaller than competition. Results show that price does not have an influenceon all types of perceived risk and that its influence depends also on the brandawareness component.http://www.mnmk.ro/documents/2011/3_Bertea_Moisescu%20FFF.pdfperceived riskpriceonline travel agenciese-commerceetourism |
| spellingShingle | Patricea Elena BERTEA Ovidiu I. MOISESCU PERCEIVED RISK, PRICE AND ONLINE TRAVEL AGENCIES: DOES PRICE ALWAYS MATTER? Management & Marketing perceived risk price online travel agencies e-commerce etourism |
| title | PERCEIVED RISK, PRICE AND ONLINE TRAVEL AGENCIES: DOES PRICE ALWAYS MATTER? |
| title_full | PERCEIVED RISK, PRICE AND ONLINE TRAVEL AGENCIES: DOES PRICE ALWAYS MATTER? |
| title_fullStr | PERCEIVED RISK, PRICE AND ONLINE TRAVEL AGENCIES: DOES PRICE ALWAYS MATTER? |
| title_full_unstemmed | PERCEIVED RISK, PRICE AND ONLINE TRAVEL AGENCIES: DOES PRICE ALWAYS MATTER? |
| title_short | PERCEIVED RISK, PRICE AND ONLINE TRAVEL AGENCIES: DOES PRICE ALWAYS MATTER? |
| title_sort | perceived risk price and online travel agencies does price always matter |
| topic | perceived risk price online travel agencies e-commerce etourism |
| url | http://www.mnmk.ro/documents/2011/3_Bertea_Moisescu%20FFF.pdf |
| work_keys_str_mv | AT patriceaelenabertea perceivedriskpriceandonlinetravelagenciesdoespricealwaysmatter AT ovidiuimoisescu perceivedriskpriceandonlinetravelagenciesdoespricealwaysmatter |