Using mystery shopping as a methodology in improving internal organisational processes and client's satisfaction in the wedding industry
Paper focuses on the providing theoretical and practical background on the wedding industry, with a special emphasis on the recommendation for wedding event planners, reached through implemented field "mystery shopping" research methodology. Wedding industry becomes one of the leading segm...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2024-01-01
|
| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2024/0354-34712403155H.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|