“What we ordered”: a multimodal framing analysis of the memetic representation of the Obidient movement in Nigeria

This study undertakes a multimodal framing analysis of the Obidient movement in Nigeria, with a view to exposing how Internet memes are deployed to advertise Peter Obi, the presidential candidate of the Labour Party (LP) in Nigeria’s 2023 election. Forty memes were purposively sampled from Nigerian...

Full description

Saved in:
Bibliographic Details
Main Author: Adebomi Oluwayemisi Olusola
Format: Article
Language:English
Published: De Gruyter 2025-03-01
Series:Language and Semiotic Studies
Subjects:
Online Access:https://doi.org/10.1515/lass-2024-0060
Tags: Add Tag
No Tags, Be the first to tag this record!