“What we ordered”: a multimodal framing analysis of the memetic representation of the Obidient movement in Nigeria
This study undertakes a multimodal framing analysis of the Obidient movement in Nigeria, with a view to exposing how Internet memes are deployed to advertise Peter Obi, the presidential candidate of the Labour Party (LP) in Nigeria’s 2023 election. Forty memes were purposively sampled from Nigerian...
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| Format: | Article |
| Language: | English |
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De Gruyter
2025-03-01
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| Series: | Language and Semiotic Studies |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/lass-2024-0060 |
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