Comments from the Editors
Welcome to the Spring 2025 issue of the Journal of Applied Marketing Theory. The Journal of Applied Marketing Theory (JAMT) is dedicated to providing a reputable platform for the dissemination of academic research that both advances marketing knowledge and offers practical insights for marketing pro...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Georgia Southern University
2025-01-01
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| Series: | Journal of Applied Marketing Theory |
| Online Access: | https://digitalcommons.georgiasouthern.edu/jamt/vol12/iss1/1/ |
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