Comments from the Editors
Welcome to the Spring 2025 issue of the Journal of Applied Marketing Theory. The Journal of Applied Marketing Theory (JAMT) is dedicated to providing a reputable platform for the dissemination of academic research that both advances marketing knowledge and offers practical insights for marketing pro...
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| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Georgia Southern University
2025-01-01
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| Series: | Journal of Applied Marketing Theory |
| Online Access: | https://digitalcommons.georgiasouthern.edu/jamt/vol12/iss1/1/ |
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| _version_ | 1849689233755734016 |
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| author | Tulay Girard Brian Whelan |
| author_facet | Tulay Girard Brian Whelan |
| author_sort | Tulay Girard |
| collection | DOAJ |
| description | Welcome to the Spring 2025 issue of the Journal of Applied Marketing Theory. The Journal of Applied Marketing Theory (JAMT) is dedicated to providing a reputable platform for the dissemination of academic research that both advances marketing knowledge and offers practical insights for marketing professionals.
In this issue, we are pleased to feature six manuscripts that explore a diverse range of topics within the field. Each article was well-received by our review team and contributes valuable perspectives to current marketing discussions. We are delighted to share these contributions with our readers and hope you find them both insightful and thought-provoking. |
| format | Article |
| id | doaj-art-a1332afa978b4ba69853b795e77f1017 |
| institution | DOAJ |
| issn | 2151-3236 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Georgia Southern University |
| record_format | Article |
| series | Journal of Applied Marketing Theory |
| spelling | doaj-art-a1332afa978b4ba69853b795e77f10172025-08-20T03:21:42ZengGeorgia Southern UniversityJournal of Applied Marketing Theory2151-32362025-01-0112110.20429/jamt.2025.120101Comments from the EditorsTulay GirardBrian WhelanWelcome to the Spring 2025 issue of the Journal of Applied Marketing Theory. The Journal of Applied Marketing Theory (JAMT) is dedicated to providing a reputable platform for the dissemination of academic research that both advances marketing knowledge and offers practical insights for marketing professionals. In this issue, we are pleased to feature six manuscripts that explore a diverse range of topics within the field. Each article was well-received by our review team and contributes valuable perspectives to current marketing discussions. We are delighted to share these contributions with our readers and hope you find them both insightful and thought-provoking.https://digitalcommons.georgiasouthern.edu/jamt/vol12/iss1/1/ |
| spellingShingle | Tulay Girard Brian Whelan Comments from the Editors Journal of Applied Marketing Theory |
| title | Comments from the Editors |
| title_full | Comments from the Editors |
| title_fullStr | Comments from the Editors |
| title_full_unstemmed | Comments from the Editors |
| title_short | Comments from the Editors |
| title_sort | comments from the editors |
| url | https://digitalcommons.georgiasouthern.edu/jamt/vol12/iss1/1/ |
| work_keys_str_mv | AT tulaygirard commentsfromtheeditors AT brianwhelan commentsfromtheeditors |