The Influence of Marketing Mix on the Decision to Purchase Bakpia at Pia Warung Glenmore Jember Branch in Jember Regency
Pia Warung Glenmore Jember Branch is one of the Bakpia companies that is currently facing business competition. This research was conducted to test and analyze the influence of the marketing mix on the decision to purchase bakpia at Pia Warung Glenmore Jember Branch. The population in this study we...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Politeknik Negeri Jember
2023-06-01
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| Series: | Jurnal Manajemen Agribisnis dan Agroindustri |
| Subjects: | |
| Online Access: | https://jmaa.polije.ac.id/index.php/journal/article/view/72 |
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