Center-Left and Right-Wing News, YouTube, and Twitter as Key Connectors in the Social Media System

Extending research on technological affordances and user practices, this article treats social media as a system comprised of differentiated yet interconnected platforms and shaped by users’ information sharing practices. Specifically, hyperlinks — generated through cross-platform and cross-media i...

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Main Authors: Yini Zhang, Jiyoun Suk, Dongdong Yang, Zhiying Yue, Rui Wang, Xinxia Dong, Zijian An, Kenneth Joseph
Format: Article
Language:English
Published: HOPE 2025-04-01
Series:Journal of Quantitative Description: Digital Media
Subjects:
Online Access:https://journalqd.org/article/view/5984
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author Yini Zhang
Jiyoun Suk
Dongdong Yang
Zhiying Yue
Rui Wang
Xinxia Dong
Zijian An
Kenneth Joseph
author_facet Yini Zhang
Jiyoun Suk
Dongdong Yang
Zhiying Yue
Rui Wang
Xinxia Dong
Zijian An
Kenneth Joseph
author_sort Yini Zhang
collection DOAJ
description Extending research on technological affordances and user practices, this article treats social media as a system comprised of differentiated yet interconnected platforms and shaped by users’ information sharing practices. Specifically, hyperlinks — generated through cross-platform and cross-media information sharing — facilitate information diffusion and reveal major connectors in the social media system. Analyzing the linking patterns of 186 platforms with two large-scale datasets on prominent social and political issues in the U.S., we find the leading role of cross-media sharing, with center-left and right-wing news outlets serving as major pathways of system-wide information flow. Also, YouTube and Twitter emerge as hubs in the social media system via cross-platform sharing. Integrating established theoretical perspectives and providing robust quantitative descriptions, this study advances social media research and introduces a system-of-information perspective for addressing social-media-related communication challenges.
format Article
id doaj-art-a0f9daccc55a4bcfbb1b4143483dbab8
institution DOAJ
issn 2673-8813
language English
publishDate 2025-04-01
publisher HOPE
record_format Article
series Journal of Quantitative Description: Digital Media
spelling doaj-art-a0f9daccc55a4bcfbb1b4143483dbab82025-08-20T03:05:01ZengHOPEJournal of Quantitative Description: Digital Media2673-88132025-04-01510.51685/jqd.2025.007Center-Left and Right-Wing News, YouTube, and Twitter as Key Connectors in the Social Media SystemYini Zhang0Jiyoun Suk1Dongdong Yang2Zhiying Yue3Rui Wang4Xinxia Dong5Zijian An6Kenneth Joseph7University at BuffaloUniversity of ConnecticutMontclair State UniversityBoston Children’s Hospital and Harvard Medical SchoolUniversity at BuffaloShanghai UniversityMetaUniversity at Buffalo Extending research on technological affordances and user practices, this article treats social media as a system comprised of differentiated yet interconnected platforms and shaped by users’ information sharing practices. Specifically, hyperlinks — generated through cross-platform and cross-media information sharing — facilitate information diffusion and reveal major connectors in the social media system. Analyzing the linking patterns of 186 platforms with two large-scale datasets on prominent social and political issues in the U.S., we find the leading role of cross-media sharing, with center-left and right-wing news outlets serving as major pathways of system-wide information flow. Also, YouTube and Twitter emerge as hubs in the social media system via cross-platform sharing. Integrating established theoretical perspectives and providing robust quantitative descriptions, this study advances social media research and introduces a system-of-information perspective for addressing social-media-related communication challenges. https://journalqd.org/article/view/5984social mediainformation sharinginformation flowcross-platformcross-mediahyperlinks
spellingShingle Yini Zhang
Jiyoun Suk
Dongdong Yang
Zhiying Yue
Rui Wang
Xinxia Dong
Zijian An
Kenneth Joseph
Center-Left and Right-Wing News, YouTube, and Twitter as Key Connectors in the Social Media System
Journal of Quantitative Description: Digital Media
social media
information sharing
information flow
cross-platform
cross-media
hyperlinks
title Center-Left and Right-Wing News, YouTube, and Twitter as Key Connectors in the Social Media System
title_full Center-Left and Right-Wing News, YouTube, and Twitter as Key Connectors in the Social Media System
title_fullStr Center-Left and Right-Wing News, YouTube, and Twitter as Key Connectors in the Social Media System
title_full_unstemmed Center-Left and Right-Wing News, YouTube, and Twitter as Key Connectors in the Social Media System
title_short Center-Left and Right-Wing News, YouTube, and Twitter as Key Connectors in the Social Media System
title_sort center left and right wing news youtube and twitter as key connectors in the social media system
topic social media
information sharing
information flow
cross-platform
cross-media
hyperlinks
url https://journalqd.org/article/view/5984
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