Center-Left and Right-Wing News, YouTube, and Twitter as Key Connectors in the Social Media System

Extending research on technological affordances and user practices, this article treats social media as a system comprised of differentiated yet interconnected platforms and shaped by users’ information sharing practices. Specifically, hyperlinks — generated through cross-platform and cross-media i...

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Bibliographic Details
Main Authors: Yini Zhang, Jiyoun Suk, Dongdong Yang, Zhiying Yue, Rui Wang, Xinxia Dong, Zijian An, Kenneth Joseph
Format: Article
Language:English
Published: HOPE 2025-04-01
Series:Journal of Quantitative Description: Digital Media
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Online Access:https://journalqd.org/article/view/5984
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Summary:Extending research on technological affordances and user practices, this article treats social media as a system comprised of differentiated yet interconnected platforms and shaped by users’ information sharing practices. Specifically, hyperlinks — generated through cross-platform and cross-media information sharing — facilitate information diffusion and reveal major connectors in the social media system. Analyzing the linking patterns of 186 platforms with two large-scale datasets on prominent social and political issues in the U.S., we find the leading role of cross-media sharing, with center-left and right-wing news outlets serving as major pathways of system-wide information flow. Also, YouTube and Twitter emerge as hubs in the social media system via cross-platform sharing. Integrating established theoretical perspectives and providing robust quantitative descriptions, this study advances social media research and introduces a system-of-information perspective for addressing social-media-related communication challenges.
ISSN:2673-8813