Visual Music: K-Pop’s ‘CAWMAN’ Effect on a Transnational Music Subculture
South Korean popular music or K-Pop has risen phenomenally in popular music industries around the globe in little under three decades through its unique production method of embracing a combination of both musical and visual artforms. Having gained mass international popularity, K-Pop has establishe...
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| Format: | Article |
| Language: | Bosnian |
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INSAM Institute for Contemporary Artistic Music
2021-07-01
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| Series: | INSAM |
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| Online Access: | https://insamjournal.com/index.php/ij/article/view/101 |
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| author | Elina Luise Haessler |
| author_facet | Elina Luise Haessler |
| author_sort | Elina Luise Haessler |
| collection | DOAJ |
| description | South Korean popular music or K-Pop has risen phenomenally in popular music industries around the globe in little under three decades through its unique production method of embracing a combination of both musical and visual artforms. Having gained mass international popularity, K-Pop has established the characteristics of a subculture. The visual emphasis K-Pop producers place in their productions lays particularly in the foreground to its transnational attraction. Primarily in the form of music videos, narratives and aesthetics becoming communicable beyond language mediation.
Using a semiotic theoretical analysis, this paper critically analyses the creation, sustainment and effects of ‘visual music’ as a foregrounding component of this transnational music subculture. To do so, the focus lies on K-Pop production company SM Entertainment’s recently established CAWMAN genre, a method of producing music media based on Cartoon, Animation, Webtoon, Motion Graphics, Avatar and Novel. With K-Pop’s central portal of communication and K-Popular practices being the Internet, this paper explores the effects and critical roles of this new genre of visual music in bringing people together across the globe. |
| format | Article |
| id | doaj-art-a0d036358ded4a2887d5a87dd84d3870 |
| institution | OA Journals |
| issn | 2637-1898 |
| language | Bosnian |
| publishDate | 2021-07-01 |
| publisher | INSAM Institute for Contemporary Artistic Music |
| record_format | Article |
| series | INSAM |
| spelling | doaj-art-a0d036358ded4a2887d5a87dd84d38702025-08-20T01:53:40ZbosINSAM Institute for Contemporary Artistic MusicINSAM2637-18982021-07-018124149https://doi.org/10.51191/issn.2637-1898.2022.5.8.124Visual Music: K-Pop’s ‘CAWMAN’ Effect on a Transnational Music SubcultureElina Luise Haessler0Independent researcher, Donegal, IrelandSouth Korean popular music or K-Pop has risen phenomenally in popular music industries around the globe in little under three decades through its unique production method of embracing a combination of both musical and visual artforms. Having gained mass international popularity, K-Pop has established the characteristics of a subculture. The visual emphasis K-Pop producers place in their productions lays particularly in the foreground to its transnational attraction. Primarily in the form of music videos, narratives and aesthetics becoming communicable beyond language mediation. Using a semiotic theoretical analysis, this paper critically analyses the creation, sustainment and effects of ‘visual music’ as a foregrounding component of this transnational music subculture. To do so, the focus lies on K-Pop production company SM Entertainment’s recently established CAWMAN genre, a method of producing music media based on Cartoon, Animation, Webtoon, Motion Graphics, Avatar and Novel. With K-Pop’s central portal of communication and K-Popular practices being the Internet, this paper explores the effects and critical roles of this new genre of visual music in bringing people together across the globe.https://insamjournal.com/index.php/ij/article/view/101online social musickingpopular musicvisual musictransnational subculturesemiosisethnomusicologyk-popkorean studiessm entertainment |
| spellingShingle | Elina Luise Haessler Visual Music: K-Pop’s ‘CAWMAN’ Effect on a Transnational Music Subculture INSAM online social musicking popular music visual music transnational subculture semiosis ethnomusicology k-pop korean studies sm entertainment |
| title | Visual Music: K-Pop’s ‘CAWMAN’ Effect on a Transnational Music Subculture |
| title_full | Visual Music: K-Pop’s ‘CAWMAN’ Effect on a Transnational Music Subculture |
| title_fullStr | Visual Music: K-Pop’s ‘CAWMAN’ Effect on a Transnational Music Subculture |
| title_full_unstemmed | Visual Music: K-Pop’s ‘CAWMAN’ Effect on a Transnational Music Subculture |
| title_short | Visual Music: K-Pop’s ‘CAWMAN’ Effect on a Transnational Music Subculture |
| title_sort | visual music k pop s cawman effect on a transnational music subculture |
| topic | online social musicking popular music visual music transnational subculture semiosis ethnomusicology k-pop korean studies sm entertainment |
| url | https://insamjournal.com/index.php/ij/article/view/101 |
| work_keys_str_mv | AT elinaluisehaessler visualmusickpopscawmaneffectonatransnationalmusicsubculture |