Leveraging the Metaverse for Sustainable Practices in Retail Business: Opportunities and Challenges.
The retail industry driven by the emergence of advance technologies as well as changing consumer behaviour has evolved significantly. The metaverse offers vast potential for sustainable retail and has emerged as a transformative force in the world of digital experiences. By embracing the metaverse...
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| Format: | Article |
| Language: | English |
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Universidad Alberto Hurtado
2025-07-01
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| Series: | Journal of Technology Management & Innovation |
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| Online Access: | https://www.jotmi.org/index.php/GT/article/view/4589 |
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| _version_ | 1850071873222606848 |
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| author | Mujibur Rahman Mohammad Akhtar |
| author_facet | Mujibur Rahman Mohammad Akhtar |
| author_sort | Mujibur Rahman |
| collection | DOAJ |
| description |
The retail industry driven by the emergence of advance technologies as well as changing consumer behaviour has evolved significantly. The metaverse offers vast potential for sustainable retail and has emerged as a transformative force in the world of digital experiences. By embracing the metaverse technologies, sustainable retail businesses can pioneer innovative solutions that can promote environmental and social sustainability while enhancing operational efficiencies and consumer’s immersive engagements and experiences. This paper delves into the emerging applications of the metaverse in shaping sustainable retail practices and additional revenue stream. It also examines the potential risks and challenges associated with integrating metaverse technologies into sustainable retail strategies.
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| format | Article |
| id | doaj-art-a091045df70047308e4ebdceb723637e |
| institution | DOAJ |
| issn | 0718-2724 |
| language | English |
| publishDate | 2025-07-01 |
| publisher | Universidad Alberto Hurtado |
| record_format | Article |
| series | Journal of Technology Management & Innovation |
| spelling | doaj-art-a091045df70047308e4ebdceb723637e2025-08-20T02:47:13ZengUniversidad Alberto HurtadoJournal of Technology Management & Innovation0718-27242025-07-01202Leveraging the Metaverse for Sustainable Practices in Retail Business: Opportunities and Challenges.Mujibur Rahman0Mohammad Akhtar1Galgotias University, Greater Noida, IndiaGalgotias University, Greater Noida, India The retail industry driven by the emergence of advance technologies as well as changing consumer behaviour has evolved significantly. The metaverse offers vast potential for sustainable retail and has emerged as a transformative force in the world of digital experiences. By embracing the metaverse technologies, sustainable retail businesses can pioneer innovative solutions that can promote environmental and social sustainability while enhancing operational efficiencies and consumer’s immersive engagements and experiences. This paper delves into the emerging applications of the metaverse in shaping sustainable retail practices and additional revenue stream. It also examines the potential risks and challenges associated with integrating metaverse technologies into sustainable retail strategies. https://www.jotmi.org/index.php/GT/article/view/4589Metaverse in retailSustainable retailImmersive experienceSustainable business |
| spellingShingle | Mujibur Rahman Mohammad Akhtar Leveraging the Metaverse for Sustainable Practices in Retail Business: Opportunities and Challenges. Journal of Technology Management & Innovation Metaverse in retail Sustainable retail Immersive experience Sustainable business |
| title | Leveraging the Metaverse for Sustainable Practices in Retail Business: Opportunities and Challenges. |
| title_full | Leveraging the Metaverse for Sustainable Practices in Retail Business: Opportunities and Challenges. |
| title_fullStr | Leveraging the Metaverse for Sustainable Practices in Retail Business: Opportunities and Challenges. |
| title_full_unstemmed | Leveraging the Metaverse for Sustainable Practices in Retail Business: Opportunities and Challenges. |
| title_short | Leveraging the Metaverse for Sustainable Practices in Retail Business: Opportunities and Challenges. |
| title_sort | leveraging the metaverse for sustainable practices in retail business opportunities and challenges |
| topic | Metaverse in retail Sustainable retail Immersive experience Sustainable business |
| url | https://www.jotmi.org/index.php/GT/article/view/4589 |
| work_keys_str_mv | AT mujiburrahman leveragingthemetaverseforsustainablepracticesinretailbusinessopportunitiesandchallenges AT mohammadakhtar leveragingthemetaverseforsustainablepracticesinretailbusinessopportunitiesandchallenges |