Understanding Global Street Food Consumer Behavior and Experience: A Narrative Review of Literature and Development of Framework
This paper explores global street food consumer behavior and consumption experience. The aim of this paper is to gain a holistic comprehension of street food consumption decision making and experience through exploring nature and sources of perceptions, attitude and expectations surrounding street f...
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| Format: | Article |
| Language: | English |
| Published: |
Georgia Southern University
2024-01-01
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| Series: | Journal of Applied Marketing Theory |
| Subjects: | |
| Online Access: | https://digitalcommons.georgiasouthern.edu/jamt/vol11/iss2/6/ |
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