What is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative Model
The objective of this study was to identify the relation between Human Values and behavior in order to judge automobile purchases in Brazil and the United States of America. North Americans (N=461) and Brazilians (N=570) filled out the Portrait Values Questionnaire in its refined version, PVQ-R (Sch...
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| Format: | Article |
| Language: | English |
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FUCAPE Business School
2019-01-01
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| Series: | BBR: Brazilian Business Review |
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| Online Access: | http://www.redalyc.org/articulo.oa?id=123062339005 |
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| author | Breno Giovanni Adaid-Castro Cláudio Vaz Torres Thiago Gomes Nascimento |
| author_facet | Breno Giovanni Adaid-Castro Cláudio Vaz Torres Thiago Gomes Nascimento |
| author_sort | Breno Giovanni Adaid-Castro |
| collection | DOAJ |
| description | The objective of this study was to identify the relation between Human Values and behavior in order to judge automobile purchases in Brazil and the United States of America. North Americans (N=461) and Brazilians (N=570) filled out the Portrait Values Questionnaire in its refined version, PVQ-R (Schwartz et al., 2012), the List of Values (Kahle & Kennedy, 1988) and the Judgment and Meaning Scale (Allen, 2000). Using stepwise regressions to determine which Human Value relates better with each type of judgment and attribution of meaning, two structural models were built comparing the influence of each value in each type of judgment both in the United States of America and Brazil. The results showed that in both countries the Human Values have a higher correlation with judgment than the List of Values and can predict the types of judgment and attribution of meaning the subjects use to evaluate automobile purchase, however, the structures are similar but not equal, indicating that cultural influences can alter how the evaluation is processed. |
| format | Article |
| id | doaj-art-a06ad964c83446a0b7ce72d9d8c61bde |
| institution | Kabale University |
| issn | 1807-734X |
| language | English |
| publishDate | 2019-01-01 |
| publisher | FUCAPE Business School |
| record_format | Article |
| series | BBR: Brazilian Business Review |
| spelling | doaj-art-a06ad964c83446a0b7ce72d9d8c61bde2025-02-06T23:39:32ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2019-01-0116660762510.15728/bbr.2019.16.6.5What is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative ModelBreno Giovanni Adaid-CastroCláudio Vaz TorresThiago Gomes NascimentoThe objective of this study was to identify the relation between Human Values and behavior in order to judge automobile purchases in Brazil and the United States of America. North Americans (N=461) and Brazilians (N=570) filled out the Portrait Values Questionnaire in its refined version, PVQ-R (Schwartz et al., 2012), the List of Values (Kahle & Kennedy, 1988) and the Judgment and Meaning Scale (Allen, 2000). Using stepwise regressions to determine which Human Value relates better with each type of judgment and attribution of meaning, two structural models were built comparing the influence of each value in each type of judgment both in the United States of America and Brazil. The results showed that in both countries the Human Values have a higher correlation with judgment than the List of Values and can predict the types of judgment and attribution of meaning the subjects use to evaluate automobile purchase, however, the structures are similar but not equal, indicating that cultural influences can alter how the evaluation is processed.http://www.redalyc.org/articulo.oa?id=123062339005consumer behaviorhuman valuesstructural equation modelingjudgment and meaningculture |
| spellingShingle | Breno Giovanni Adaid-Castro Cláudio Vaz Torres Thiago Gomes Nascimento What is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative Model BBR: Brazilian Business Review consumer behavior human values structural equation modeling judgment and meaning culture |
| title | What is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative Model |
| title_full | What is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative Model |
| title_fullStr | What is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative Model |
| title_full_unstemmed | What is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative Model |
| title_short | What is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative Model |
| title_sort | what is the meaning of an automobile for the consumer how brazilians and americans evaluate cars a comparative model |
| topic | consumer behavior human values structural equation modeling judgment and meaning culture |
| url | http://www.redalyc.org/articulo.oa?id=123062339005 |
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