Pengaruh Kualitas Produk, Promosi Penjualan, dan Citra Merek terhadap Minat Beli Ulang Chatime di Pakuwon Mall Surabaya

Pengaruh Kualitas Produk, Promosi Penjualan, dan Citra Merek terhadap Minat Beli Ulang Chatime di Pakuwon Mall Surabaya

The purpose of this research is to find out the effect of Product Quality, Sales Promotion, and Brand Image towards Repurchase Intention of Chatime at Pakuwon Mall Surabaya. This research uses descriptive quantitative research method. Sampling in this research uses non probability sampling techniqu...

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Bibliographic Details
Main Authors: Nathania Felisa Kurniawan, henry Susanto Pranoto
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2022-12-01
Series:Jurnal Performa
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/2966
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