EXAMINING THE RELATIONS BETWEEN EMPLOYEES’ PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY, CUSTOMER ORIENTATION AND PERCEIVED PERFORMANCE
In today's conditions, almost all businesses, of regardless of the sector they operate in, use social responsibility effectively to gain competitive advantage. Researches on corporate social responsibility commonly centered on customers’ perception, while investigating employees’ point of view...
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| Format: | Article |
| Language: | English |
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Mehmet Akif Ersoy University
2022-07-01
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| Series: | Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi |
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| Online Access: | https://dergipark.org.tr/en/download/article-file/1696283 |
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| author | Ebru Enginkaya Gizem Köse |
| author_facet | Ebru Enginkaya Gizem Köse |
| author_sort | Ebru Enginkaya |
| collection | DOAJ |
| description | In today's conditions, almost all businesses, of regardless of the sector they operate in, use social responsibility effectively to gain competitive advantage. Researches on corporate social responsibility commonly centered on customers’ perception, while investigating employees’ point of view is still needed. This research investigates relations between employee perceptions of corporate social responsibility, customer orientation, and perceived performance. Data were obtained from 218 employees and analyzed by Partial Least Squares (PLS) Structural Equation Modelling technique. Results show that all dimensions of employees’ perception of CSR are positively related to customer orientation and perceived performance. Perceived environmental CSR activities are the strongest variable to explain perceived performance whereas perceived ethical CSR activities are the strongest variable to determine customer orientation. Furthermore, customer orientation is positively related to perceived performance. Results provide fruitful insights for employee-based CSR and its possible positive consequences. Furthermore, the study intends to fill the research void in employee-based CSR and investigate its effect on marketing related outputs with its results. |
| format | Article |
| id | doaj-art-a0322b9775b44f0588d27165930937ed |
| institution | Kabale University |
| issn | 2149-1658 |
| language | English |
| publishDate | 2022-07-01 |
| publisher | Mehmet Akif Ersoy University |
| record_format | Article |
| series | Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi |
| spelling | doaj-art-a0322b9775b44f0588d27165930937ed2025-01-27T14:02:41ZengMehmet Akif Ersoy UniversityMehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi2149-16582022-07-019285187010.30798/makuiibf.912775273EXAMINING THE RELATIONS BETWEEN EMPLOYEES’ PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY, CUSTOMER ORIENTATION AND PERCEIVED PERFORMANCEEbru Enginkaya0https://orcid.org/0000-0003-1137-3470Gizem Köse1https://orcid.org/0000-0003-4075-7166YILDIZ TEKNİK ÜNİVERSİTESİYILDIZ TEKNİK ÜNİVERSİTESİIn today's conditions, almost all businesses, of regardless of the sector they operate in, use social responsibility effectively to gain competitive advantage. Researches on corporate social responsibility commonly centered on customers’ perception, while investigating employees’ point of view is still needed. This research investigates relations between employee perceptions of corporate social responsibility, customer orientation, and perceived performance. Data were obtained from 218 employees and analyzed by Partial Least Squares (PLS) Structural Equation Modelling technique. Results show that all dimensions of employees’ perception of CSR are positively related to customer orientation and perceived performance. Perceived environmental CSR activities are the strongest variable to explain perceived performance whereas perceived ethical CSR activities are the strongest variable to determine customer orientation. Furthermore, customer orientation is positively related to perceived performance. Results provide fruitful insights for employee-based CSR and its possible positive consequences. Furthermore, the study intends to fill the research void in employee-based CSR and investigate its effect on marketing related outputs with its results.https://dergipark.org.tr/en/download/article-file/1696283kurumsal sosyal sorumlulukçalışanların kurumsal sosyal sorumluluk algısımüşteri odaklılıkalgılanan performanscorporate social responsibilityemployee perception of corporate social responsibilitycustomer orientationperceived performance |
| spellingShingle | Ebru Enginkaya Gizem Köse EXAMINING THE RELATIONS BETWEEN EMPLOYEES’ PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY, CUSTOMER ORIENTATION AND PERCEIVED PERFORMANCE Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi kurumsal sosyal sorumluluk çalışanların kurumsal sosyal sorumluluk algısı müşteri odaklılık algılanan performans corporate social responsibility employee perception of corporate social responsibility customer orientation perceived performance |
| title | EXAMINING THE RELATIONS BETWEEN EMPLOYEES’ PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY, CUSTOMER ORIENTATION AND PERCEIVED PERFORMANCE |
| title_full | EXAMINING THE RELATIONS BETWEEN EMPLOYEES’ PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY, CUSTOMER ORIENTATION AND PERCEIVED PERFORMANCE |
| title_fullStr | EXAMINING THE RELATIONS BETWEEN EMPLOYEES’ PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY, CUSTOMER ORIENTATION AND PERCEIVED PERFORMANCE |
| title_full_unstemmed | EXAMINING THE RELATIONS BETWEEN EMPLOYEES’ PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY, CUSTOMER ORIENTATION AND PERCEIVED PERFORMANCE |
| title_short | EXAMINING THE RELATIONS BETWEEN EMPLOYEES’ PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY, CUSTOMER ORIENTATION AND PERCEIVED PERFORMANCE |
| title_sort | examining the relations between employees perception of corporate social responsibility customer orientation and perceived performance |
| topic | kurumsal sosyal sorumluluk çalışanların kurumsal sosyal sorumluluk algısı müşteri odaklılık algılanan performans corporate social responsibility employee perception of corporate social responsibility customer orientation perceived performance |
| url | https://dergipark.org.tr/en/download/article-file/1696283 |
| work_keys_str_mv | AT ebruenginkaya examiningtherelationsbetweenemployeesperceptionofcorporatesocialresponsibilitycustomerorientationandperceivedperformance AT gizemkose examiningtherelationsbetweenemployeesperceptionofcorporatesocialresponsibilitycustomerorientationandperceivedperformance |