NETNOGRAPHIC STEREOTYPES OF MUSLIM WOMEN ON INSTAGRAM: A GENDER DYNAMICS IN COMEDY CONTENT

This study attempts to analyze the gender stereotypes embedded in Muslim women as the subject of jokes and blasphemy on Instagram. These stereotypes generally lead to the image of Muslims as arrogant, selfish, troublemakers, and stupid. The study uses a netnographic approach, in which data is obtain...

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Main Authors: Muhammad Tahir, Riska Dwi Agustin
Format: Article
Language:English
Published: Faculty of Ushuluddin and Da'wah UIN Raden Mas Said 2023-06-01
Series:Al-A'raf: Jurnal Pemikiran Islam dan Filsafat
Subjects:
Online Access:https://ejournal.uinsaid.ac.id/index.php/al-araf/article/view/7593
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author Muhammad Tahir
Riska Dwi Agustin
author_facet Muhammad Tahir
Riska Dwi Agustin
author_sort Muhammad Tahir
collection DOAJ
description This study attempts to analyze the gender stereotypes embedded in Muslim women as the subject of jokes and blasphemy on Instagram. These stereotypes generally lead to the image of Muslims as arrogant, selfish, troublemakers, and stupid. The study uses a netnographic approach, in which data is obtained through observations of comedy content on Instagram, then analyzed using interactive data models analyzed by Miles, Hubermann, and Saldana. The results of this study found that the stereotype of Muslim women in the virtual space is formed by a gender-biased social construction in the field of fact. This construction was used by content creators as a material to design Instagram content full of jokes and gossip about women. Even the emergence of such stereotypes is driven by the economic motives of the “owners” of the account. It is from here that there is a need to strengthen the self-awareness of content creators in self-imagining and representing women. An egalitarian and non-gender consciousness, both factual and virtual.
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language English
publishDate 2023-06-01
publisher Faculty of Ushuluddin and Da'wah UIN Raden Mas Said
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series Al-A'raf: Jurnal Pemikiran Islam dan Filsafat
spelling doaj-art-a01b3e2affef42a8b174019fa91bcbd02025-08-20T02:23:04ZengFaculty of Ushuluddin and Da'wah UIN Raden Mas SaidAl-A'raf: Jurnal Pemikiran Islam dan Filsafat1693-98672527-51192023-06-0120111514410.22515/ajpif.v20i1.759310866NETNOGRAPHIC STEREOTYPES OF MUSLIM WOMEN ON INSTAGRAM: A GENDER DYNAMICS IN COMEDY CONTENTMuhammad Tahir0Riska Dwi Agustin1Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda, IndonesiaUniversitas Islam Negeri Sultan Aji Muhammad Idris Samarinda, IndonesiaThis study attempts to analyze the gender stereotypes embedded in Muslim women as the subject of jokes and blasphemy on Instagram. These stereotypes generally lead to the image of Muslims as arrogant, selfish, troublemakers, and stupid. The study uses a netnographic approach, in which data is obtained through observations of comedy content on Instagram, then analyzed using interactive data models analyzed by Miles, Hubermann, and Saldana. The results of this study found that the stereotype of Muslim women in the virtual space is formed by a gender-biased social construction in the field of fact. This construction was used by content creators as a material to design Instagram content full of jokes and gossip about women. Even the emergence of such stereotypes is driven by the economic motives of the “owners” of the account. It is from here that there is a need to strengthen the self-awareness of content creators in self-imagining and representing women. An egalitarian and non-gender consciousness, both factual and virtual.https://ejournal.uinsaid.ac.id/index.php/al-araf/article/view/7593genderstereotypesrepresentationsocial media
spellingShingle Muhammad Tahir
Riska Dwi Agustin
NETNOGRAPHIC STEREOTYPES OF MUSLIM WOMEN ON INSTAGRAM: A GENDER DYNAMICS IN COMEDY CONTENT
Al-A'raf: Jurnal Pemikiran Islam dan Filsafat
gender
stereotypes
representation
social media
title NETNOGRAPHIC STEREOTYPES OF MUSLIM WOMEN ON INSTAGRAM: A GENDER DYNAMICS IN COMEDY CONTENT
title_full NETNOGRAPHIC STEREOTYPES OF MUSLIM WOMEN ON INSTAGRAM: A GENDER DYNAMICS IN COMEDY CONTENT
title_fullStr NETNOGRAPHIC STEREOTYPES OF MUSLIM WOMEN ON INSTAGRAM: A GENDER DYNAMICS IN COMEDY CONTENT
title_full_unstemmed NETNOGRAPHIC STEREOTYPES OF MUSLIM WOMEN ON INSTAGRAM: A GENDER DYNAMICS IN COMEDY CONTENT
title_short NETNOGRAPHIC STEREOTYPES OF MUSLIM WOMEN ON INSTAGRAM: A GENDER DYNAMICS IN COMEDY CONTENT
title_sort netnographic stereotypes of muslim women on instagram a gender dynamics in comedy content
topic gender
stereotypes
representation
social media
url https://ejournal.uinsaid.ac.id/index.php/al-araf/article/view/7593
work_keys_str_mv AT muhammadtahir netnographicstereotypesofmuslimwomenoninstagramagenderdynamicsincomedycontent
AT riskadwiagustin netnographicstereotypesofmuslimwomenoninstagramagenderdynamicsincomedycontent