Strategy for Improving Sustainability and Competitiveness of MSMEs of Seafood Processed Products at Ria Kenjeran Beach Through a Blue Economy Approach
Purpose: This research aims to formulate an appropriate strategy to improve business sustainability and competitiveness of MSMEs engaged in processed marine products in the Ria Kenjeran Beach area. Through a blue economy approach, this research aims to identify measures that support the efficient u...
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LPPM of Narotama University Surabaya
2025-07-01
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| Series: | IJEBD (International Journal of Entrepreneurship and Business Development) |
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| Online Access: | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/3349 |
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| author | Dedy Kunhadi Mira Gayatri Kartika I Gusti Ayu Sri Deviyanti |
| author_facet | Dedy Kunhadi Mira Gayatri Kartika I Gusti Ayu Sri Deviyanti |
| author_sort | Dedy Kunhadi |
| collection | DOAJ |
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Purpose: This research aims to formulate an appropriate strategy to improve business sustainability and competitiveness of MSMEs engaged in processed marine products in the Ria Kenjeran Beach area. Through a blue economy approach, this research aims to identify measures that support the efficient utilization of marine resources in a sustainable manner without neglecting economic, social and environmental aspects.
Design/methodology/approach: The approach used in this study is qualitative with the support of quantitative data as a complement. Data were collected through field observations, interviews, questionnaires, and documentation related to the potential and challenges of seafood processing in the region. SWOT analysis and an Internal-External (IE) matrix were used to formulate an appropriate strategy with blue economy principles, which emphasize efficiency, innovation and sustainability.
Findings: The results showed that MSMEs in Ria Kenjeran beach have great potential in processing seafood, but still face a number of obstacles, such as limited technology, lack of market access, and low awareness of environmentally friendly practices. The blue economy approach offers solutions through the utilization of seafood waste as value-added products, development of product diversification, and collaboration with universities and government for business capacity building. Suggested strategies include Develop environmentally friendly products, Adopt simple, cost-effective technologies for waste treatment, Create derivative products from marine processing byproducts, Optimize social networks and partnerships.
Paper type: Research paper
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| format | Article |
| id | doaj-art-a0111bee35114dfc92ea1b40d38ddac7 |
| institution | DOAJ |
| issn | 2597-4750 2597-4785 |
| language | English |
| publishDate | 2025-07-01 |
| publisher | LPPM of Narotama University Surabaya |
| record_format | Article |
| series | IJEBD (International Journal of Entrepreneurship and Business Development) |
| spelling | doaj-art-a0111bee35114dfc92ea1b40d38ddac72025-08-20T03:15:54ZengLPPM of Narotama University SurabayaIJEBD (International Journal of Entrepreneurship and Business Development)2597-47502597-47852025-07-018410.29138/ijebd.v8i4.3349Strategy for Improving Sustainability and Competitiveness of MSMEs of Seafood Processed Products at Ria Kenjeran Beach Through a Blue Economy ApproachDedy Kunhadi0Mira Gayatri Kartika1I Gusti Ayu Sri Deviyanti2Universitas WR Supratman SurabayaFaculty of Economics and Business, WR Supratman University, Surabaya, IndonesiaFaculty of Science and Technology, Integrated Institute of Science and Technology Surabaya (ISTTS), Indonesia Purpose: This research aims to formulate an appropriate strategy to improve business sustainability and competitiveness of MSMEs engaged in processed marine products in the Ria Kenjeran Beach area. Through a blue economy approach, this research aims to identify measures that support the efficient utilization of marine resources in a sustainable manner without neglecting economic, social and environmental aspects. Design/methodology/approach: The approach used in this study is qualitative with the support of quantitative data as a complement. Data were collected through field observations, interviews, questionnaires, and documentation related to the potential and challenges of seafood processing in the region. SWOT analysis and an Internal-External (IE) matrix were used to formulate an appropriate strategy with blue economy principles, which emphasize efficiency, innovation and sustainability. Findings: The results showed that MSMEs in Ria Kenjeran beach have great potential in processing seafood, but still face a number of obstacles, such as limited technology, lack of market access, and low awareness of environmentally friendly practices. The blue economy approach offers solutions through the utilization of seafood waste as value-added products, development of product diversification, and collaboration with universities and government for business capacity building. Suggested strategies include Develop environmentally friendly products, Adopt simple, cost-effective technologies for waste treatment, Create derivative products from marine processing byproducts, Optimize social networks and partnerships. Paper type: Research paper https://jurnal.narotama.ac.id/index.php/ijebd/article/view/3349StrategyIE MatrixSWOTblue economysustainabilitycompetitiveness |
| spellingShingle | Dedy Kunhadi Mira Gayatri Kartika I Gusti Ayu Sri Deviyanti Strategy for Improving Sustainability and Competitiveness of MSMEs of Seafood Processed Products at Ria Kenjeran Beach Through a Blue Economy Approach IJEBD (International Journal of Entrepreneurship and Business Development) Strategy IE Matrix SWOT blue economy sustainability competitiveness |
| title | Strategy for Improving Sustainability and Competitiveness of MSMEs of Seafood Processed Products at Ria Kenjeran Beach Through a Blue Economy Approach |
| title_full | Strategy for Improving Sustainability and Competitiveness of MSMEs of Seafood Processed Products at Ria Kenjeran Beach Through a Blue Economy Approach |
| title_fullStr | Strategy for Improving Sustainability and Competitiveness of MSMEs of Seafood Processed Products at Ria Kenjeran Beach Through a Blue Economy Approach |
| title_full_unstemmed | Strategy for Improving Sustainability and Competitiveness of MSMEs of Seafood Processed Products at Ria Kenjeran Beach Through a Blue Economy Approach |
| title_short | Strategy for Improving Sustainability and Competitiveness of MSMEs of Seafood Processed Products at Ria Kenjeran Beach Through a Blue Economy Approach |
| title_sort | strategy for improving sustainability and competitiveness of msmes of seafood processed products at ria kenjeran beach through a blue economy approach |
| topic | Strategy IE Matrix SWOT blue economy sustainability competitiveness |
| url | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/3349 |
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