The impact of social media fashion influencers' relatability on purchase intention: The mediating role of perceived emotional value and moderating role of consumer expertise
With the rise of social media, social media fashion influencers (SMFIs) have become an important channel for brands to communicate with consumers, and their relatability plays an important role in promoting consumers' purchase intention. However, the impact of SMFIs' relatability on consum...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-08-01
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| Series: | Acta Psychologica |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691825004871 |
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