Modeling Teachers’ Acceptance of Generative Artificial Intelligence Use in Higher Education: The Role of AI Literacy, Intelligent TPACK, and Perceived Trust

This study delves into the factors that drive teachers’ adoption of generative artificial intelligence (GenAI) technologies in higher education. Anchored by the technology acceptance model (TAM), the research expands its inquiry by integrating the constructs of intelligent technological pedagogical...

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Main Author: Ahlam Mohammed Al-Abdullatif
Format: Article
Language:English
Published: MDPI AG 2024-11-01
Series:Education Sciences
Subjects:
Online Access:https://www.mdpi.com/2227-7102/14/11/1209
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author Ahlam Mohammed Al-Abdullatif
author_facet Ahlam Mohammed Al-Abdullatif
author_sort Ahlam Mohammed Al-Abdullatif
collection DOAJ
description This study delves into the factors that drive teachers’ adoption of generative artificial intelligence (GenAI) technologies in higher education. Anchored by the technology acceptance model (TAM), the research expands its inquiry by integrating the constructs of intelligent technological pedagogical content knowledge (TPACK), AI literacy, and perceived trust. Data were gathered from a sample of 237 university teachers through a structured questionnaire. The study employed structural equation modeling (SEM) to determine the relationships among the constructs. The results revealed that both AI literacy and perceived ease were the most influential factors affecting teachers’ acceptance of GenAI. Notably, intelligent TPACK and perceived trust were found to be pivotal mediators in this relationship. The findings underscore the importance of fostering AI literacy and adapting intelligent TPACK frameworks to better equip educators in the age of AI. Furthermore, there is a clear need for targeted professional development initiatives focusing on practical training that enhances AI literacy. These programs should provide hands-on experience with GenAI tools, boosting educators’ confidence and ability to integrate them into their teaching practices.
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spelling doaj-art-9fff725a48574a8ba511f04c682972ca2025-08-20T02:28:09ZengMDPI AGEducation Sciences2227-71022024-11-011411120910.3390/educsci14111209Modeling Teachers’ Acceptance of Generative Artificial Intelligence Use in Higher Education: The Role of AI Literacy, Intelligent TPACK, and Perceived TrustAhlam Mohammed Al-Abdullatif0Curriculum and Instruction Department, College of Education, King Faisal University, Eastern Province, Al-Ahsa, P.O. Box 400, Hofuf 31982, Saudi ArabiaThis study delves into the factors that drive teachers’ adoption of generative artificial intelligence (GenAI) technologies in higher education. Anchored by the technology acceptance model (TAM), the research expands its inquiry by integrating the constructs of intelligent technological pedagogical content knowledge (TPACK), AI literacy, and perceived trust. Data were gathered from a sample of 237 university teachers through a structured questionnaire. The study employed structural equation modeling (SEM) to determine the relationships among the constructs. The results revealed that both AI literacy and perceived ease were the most influential factors affecting teachers’ acceptance of GenAI. Notably, intelligent TPACK and perceived trust were found to be pivotal mediators in this relationship. The findings underscore the importance of fostering AI literacy and adapting intelligent TPACK frameworks to better equip educators in the age of AI. Furthermore, there is a clear need for targeted professional development initiatives focusing on practical training that enhances AI literacy. These programs should provide hands-on experience with GenAI tools, boosting educators’ confidence and ability to integrate them into their teaching practices.https://www.mdpi.com/2227-7102/14/11/1209generative artificial intelligenceGenAIAI literacyintelligent TPACKacceptanceteachers
spellingShingle Ahlam Mohammed Al-Abdullatif
Modeling Teachers’ Acceptance of Generative Artificial Intelligence Use in Higher Education: The Role of AI Literacy, Intelligent TPACK, and Perceived Trust
Education Sciences
generative artificial intelligence
GenAI
AI literacy
intelligent TPACK
acceptance
teachers
title Modeling Teachers’ Acceptance of Generative Artificial Intelligence Use in Higher Education: The Role of AI Literacy, Intelligent TPACK, and Perceived Trust
title_full Modeling Teachers’ Acceptance of Generative Artificial Intelligence Use in Higher Education: The Role of AI Literacy, Intelligent TPACK, and Perceived Trust
title_fullStr Modeling Teachers’ Acceptance of Generative Artificial Intelligence Use in Higher Education: The Role of AI Literacy, Intelligent TPACK, and Perceived Trust
title_full_unstemmed Modeling Teachers’ Acceptance of Generative Artificial Intelligence Use in Higher Education: The Role of AI Literacy, Intelligent TPACK, and Perceived Trust
title_short Modeling Teachers’ Acceptance of Generative Artificial Intelligence Use in Higher Education: The Role of AI Literacy, Intelligent TPACK, and Perceived Trust
title_sort modeling teachers acceptance of generative artificial intelligence use in higher education the role of ai literacy intelligent tpack and perceived trust
topic generative artificial intelligence
GenAI
AI literacy
intelligent TPACK
acceptance
teachers
url https://www.mdpi.com/2227-7102/14/11/1209
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