THE PRESENT AND THE FUTURE OF M-BANKING ACCORDING TO SPANISH BANK CUSTOMERS

The new technologies application in the banking sector recently has shown a great improvement through the introduction of new channels in a multichannel environment. One of the channels lately implemented is the mobile banking. Employing data from 2008 bank clients, we present a description of the S...

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Bibliographic Details
Format: Article
Language:English
Published: Universidade de Santiago de Compostela 2015-06-01
Series:Revista Galega de Economía
Online Access:https://ojs3usc.devxercode.es/index.php/ubr/article/view/1316
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