THE PRESENT AND THE FUTURE OF M-BANKING ACCORDING TO SPANISH BANK CUSTOMERS
The new technologies application in the banking sector recently has shown a great improvement through the introduction of new channels in a multichannel environment. One of the channels lately implemented is the mobile banking. Employing data from 2008 bank clients, we present a description of the S...
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| Format: | Article |
|---|---|
| Language: | English |
| Published: |
Universidade de Santiago de Compostela
2015-06-01
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| Series: | Revista Galega de Economía |
| Online Access: | https://ojs3usc.devxercode.es/index.php/ubr/article/view/1316 |
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| _version_ | 1850206931932676096 |
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| collection | DOAJ |
| description | The new technologies application in the banking sector recently has shown a great improvement through the introduction of new channels in a multichannel environment. One of the channels lately implemented is the mobile banking. Employing data from 2008 bank clients, we present a description of the Spanish mobile banking customer, outlining his/her perception and preferences regarding the mobile banking services, proposing practical recommendations for the banks, which converts this study in unique and relevant in Spain.Â
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| format | Article |
| id | doaj-art-9fc0c6da204c4645830197ba177b99dc |
| institution | OA Journals |
| issn | 1132-2799 2255-5951 |
| language | English |
| publishDate | 2015-06-01 |
| publisher | Universidade de Santiago de Compostela |
| record_format | Article |
| series | Revista Galega de Economía |
| spelling | doaj-art-9fc0c6da204c4645830197ba177b99dc2025-08-20T02:10:39ZengUniversidade de Santiago de CompostelaRevista Galega de Economía1132-27992255-59512015-06-0146THE PRESENT AND THE FUTURE OF M-BANKING ACCORDING TO SPANISH BANK CUSTOMERSThe new technologies application in the banking sector recently has shown a great improvement through the introduction of new channels in a multichannel environment. One of the channels lately implemented is the mobile banking. Employing data from 2008 bank clients, we present a description of the Spanish mobile banking customer, outlining his/her perception and preferences regarding the mobile banking services, proposing practical recommendations for the banks, which converts this study in unique and relevant in Spain. https://ojs3usc.devxercode.es/index.php/ubr/article/view/1316 |
| spellingShingle | THE PRESENT AND THE FUTURE OF M-BANKING ACCORDING TO SPANISH BANK CUSTOMERS Revista Galega de Economía |
| title | THE PRESENT AND THE FUTURE OF M-BANKING ACCORDING TO SPANISH BANK CUSTOMERS |
| title_full | THE PRESENT AND THE FUTURE OF M-BANKING ACCORDING TO SPANISH BANK CUSTOMERS |
| title_fullStr | THE PRESENT AND THE FUTURE OF M-BANKING ACCORDING TO SPANISH BANK CUSTOMERS |
| title_full_unstemmed | THE PRESENT AND THE FUTURE OF M-BANKING ACCORDING TO SPANISH BANK CUSTOMERS |
| title_short | THE PRESENT AND THE FUTURE OF M-BANKING ACCORDING TO SPANISH BANK CUSTOMERS |
| title_sort | present and the future of m banking according to spanish bank customers |
| url | https://ojs3usc.devxercode.es/index.php/ubr/article/view/1316 |