THE PRESENT AND THE FUTURE OF M-BANKING ACCORDING TO SPANISH BANK CUSTOMERS
The new technologies application in the banking sector recently has shown a great improvement through the introduction of new channels in a multichannel environment. One of the channels lately implemented is the mobile banking. Employing data from 2008 bank clients, we present a description of the S...
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| Format: | Article |
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| Language: | English |
| Published: |
Universidade de Santiago de Compostela
2015-06-01
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| Series: | Revista Galega de Economía |
| Online Access: | https://ojs3usc.devxercode.es/index.php/ubr/article/view/1316 |
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| Summary: | The new technologies application in the banking sector recently has shown a great improvement through the introduction of new channels in a multichannel environment. One of the channels lately implemented is the mobile banking. Employing data from 2008 bank clients, we present a description of the Spanish mobile banking customer, outlining his/her perception and preferences regarding the mobile banking services, proposing practical recommendations for the banks, which converts this study in unique and relevant in Spain.Â
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| ISSN: | 1132-2799 2255-5951 |