Exploring the role of epistemic benefit and responsible tourist behaviour in the selection of local wine by tourists

The consumption of local wine at tourist destinations plays a fundamental role in creating authentic experiences. However, there is very little research that has looked in depth into the factors that influence tourists' consumption of this product, especially in relation to epistemic benefits a...

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Main Authors: Edgar J. Sabina del Castillo, Ricardo J. Díaz Armas, Desiderio Gutiérrez Taño
Format: Article
Language:English
Published: Czech Academy of Agricultural Sciences 2025-07-01
Series:Agricultural Economics (AGRICECON)
Subjects:
Online Access:https://agricecon.agriculturejournals.cz/artkey/age-202507-0002_exploring-the-role-of-epistemic-benefit-and-responsible-tourist-behaviour-in-the-selection-of-local-wine-by-tou.php
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author Edgar J. Sabina del Castillo
Ricardo J. Díaz Armas
Desiderio Gutiérrez Taño
author_facet Edgar J. Sabina del Castillo
Ricardo J. Díaz Armas
Desiderio Gutiérrez Taño
author_sort Edgar J. Sabina del Castillo
collection DOAJ
description The consumption of local wine at tourist destinations plays a fundamental role in creating authentic experiences. However, there is very little research that has looked in depth into the factors that influence tourists' consumption of this product, especially in relation to epistemic benefits and responsible tourist behaviour. This study proposes a theoretical model based on the Theory of Planned Behaviour (TPB). We conducted a survey involving 619 travellers who regularly consume wine when visiting Tenerife (Canary Islands, Spain). The results show that epistemic benefit and responsible tourist behaviour have a positive relationship with attitudes toward local wine consumption, subjective norms, and perceived behavioural control. Furthermore, the relationships proposed by the TPB are confirmed, except for the relationship between subjective norms and behavioural intention. These findings provide new knowledge on local wine consumption by tourists which will help to develop strategies to encourage its consumption in tourist destinations.
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institution Kabale University
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publishDate 2025-07-01
publisher Czech Academy of Agricultural Sciences
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series Agricultural Economics (AGRICECON)
spelling doaj-art-9fab6b1df43b462ea1577a3bf7fc7f342025-08-20T03:58:49ZengCzech Academy of Agricultural SciencesAgricultural Economics (AGRICECON)0139-570X1805-92952025-07-0171741042210.17221/383/2023-AGRICECONage-202507-0002Exploring the role of epistemic benefit and responsible tourist behaviour in the selection of local wine by touristsEdgar J. Sabina del Castillo0Ricardo J. Díaz Armas1Desiderio Gutiérrez Taño2Department of Social Sciences, European University of Canarias, Santa Cruz de Tenerife, SpainDepartment of Business Management and Economic History, University of La Laguna, San Cristóbal de La Laguna, SpainDepartment of Business Management and Economic History, University of La Laguna, San Cristóbal de La Laguna, SpainThe consumption of local wine at tourist destinations plays a fundamental role in creating authentic experiences. However, there is very little research that has looked in depth into the factors that influence tourists' consumption of this product, especially in relation to epistemic benefits and responsible tourist behaviour. This study proposes a theoretical model based on the Theory of Planned Behaviour (TPB). We conducted a survey involving 619 travellers who regularly consume wine when visiting Tenerife (Canary Islands, Spain). The results show that epistemic benefit and responsible tourist behaviour have a positive relationship with attitudes toward local wine consumption, subjective norms, and perceived behavioural control. Furthermore, the relationships proposed by the TPB are confirmed, except for the relationship between subjective norms and behavioural intention. These findings provide new knowledge on local wine consumption by tourists which will help to develop strategies to encourage its consumption in tourist destinations.https://agricecon.agriculturejournals.cz/artkey/age-202507-0002_exploring-the-role-of-epistemic-benefit-and-responsible-tourist-behaviour-in-the-selection-of-local-wine-by-tou.phpepistemic benefitlocal wineresponsible tourist behaviourtheory of planned behaviour
spellingShingle Edgar J. Sabina del Castillo
Ricardo J. Díaz Armas
Desiderio Gutiérrez Taño
Exploring the role of epistemic benefit and responsible tourist behaviour in the selection of local wine by tourists
Agricultural Economics (AGRICECON)
epistemic benefit
local wine
responsible tourist behaviour
theory of planned behaviour
title Exploring the role of epistemic benefit and responsible tourist behaviour in the selection of local wine by tourists
title_full Exploring the role of epistemic benefit and responsible tourist behaviour in the selection of local wine by tourists
title_fullStr Exploring the role of epistemic benefit and responsible tourist behaviour in the selection of local wine by tourists
title_full_unstemmed Exploring the role of epistemic benefit and responsible tourist behaviour in the selection of local wine by tourists
title_short Exploring the role of epistemic benefit and responsible tourist behaviour in the selection of local wine by tourists
title_sort exploring the role of epistemic benefit and responsible tourist behaviour in the selection of local wine by tourists
topic epistemic benefit
local wine
responsible tourist behaviour
theory of planned behaviour
url https://agricecon.agriculturejournals.cz/artkey/age-202507-0002_exploring-the-role-of-epistemic-benefit-and-responsible-tourist-behaviour-in-the-selection-of-local-wine-by-tou.php
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AT desideriogutierreztano exploringtheroleofepistemicbenefitandresponsibletouristbehaviourintheselectionoflocalwinebytourists