Social networks as a segment of digital marketing in banking

The accelerated development of information and communication technologies has led to a change in the way the banking sector operates. If a comparison is made between a traditional and modern banking, it can be clearly seen that new technologies have helped banks to develop and offer their customers...

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Bibliographic Details
Main Author: Milić Nevena
Format: Article
Language:English
Published: Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac 2020-01-01
Series:Trendovi u Poslovanju
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Online Access:https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2020/2334-816X2002057M.pdf
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