Application of artificial intelligence in digital marketing

Application of artificial intelligence in digital marketing

Contemporary digital technologies have significantly influenced the transformation of marketing activities in companies over the past decade. Artificial intelligence is considered one of the most disruptive modern technologies. Their implementation is the most significant challenge of digital market...

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Bibliographic Details
Main Authors: Marić Mirjana, Grljević Olivera, Gluščević Luka
Format: Article
Language:English
Published: University of Novi Sad - Faculty of Economics, Subotica 2024-01-01
Series:Anali Ekonomskog fakulteta u Subotici
Subjects:
artificial intelligence
machine learning
data science
digital marketing
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2024/0350-21202452021M.pdf
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