Augmented reality and consumer behavior in Jordan’s telecom sector: Cultural and technological determinants

Augmented reality and consumer behavior in Jordan’s telecom sector: Cultural and technological determinants

Type of the article: Research Article AbstractIn the context of ongoing digital transformation, augmented reality is increasingly reshaping consumer-brand interactions, particularly in marketing domains. This paper aims to investigate how augmented reality improves consumer interactivity, brand awa...

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Bibliographic Details
Main Author: Hanadi A. Salhab
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2025-07-01
Series:Innovative Marketing
Subjects:
augmented reality
brand recognition
consumer engagement
cultural alignment
cybersecurity
technological readiness
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22621/IM_2025_03_Salhab.pdf
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https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22621/IM_2025_03_Salhab.pdf

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