Determining factors of university students' binge-watching attitudes

Binge-watching (BW), defined as watching multiple episodes of a series or program in a single sitting, is recognized as a new and widespread form of viewing, especially with online streaming services. This study investigates the factors determining university students' binge-watching attitudes...

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Main Authors: Murat Aytas, Ismail Berkay Topatan
Format: Article
Language:English
Published: Elsevier 2024-10-01
Series:Heliyon
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844024156733
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author Murat Aytas
Ismail Berkay Topatan
author_facet Murat Aytas
Ismail Berkay Topatan
author_sort Murat Aytas
collection DOAJ
description Binge-watching (BW), defined as watching multiple episodes of a series or program in a single sitting, is recognized as a new and widespread form of viewing, especially with online streaming services. This study investigates the factors determining university students' binge-watching attitudes and the relationship of these factors with demographic characteristics. Data were collected using a survey adapted from the ''Watching TV Series Motives Questionnaire (WTSMQ)'' and the ''Binge-Watching Engagement and Symptoms Questionnaire (BWESQ)'' developed by Flayelle and colleagues (2019). The survey was conducted online with the participation of 636 university students to evaluate participants' motivations for watching internet series, their BW attitudes, and the relationship of these behaviors with demographic factors such as age, gender, and education level. The results demonstrate that students' BW behavior is strongly associated with positive motivations such as ease of access, entertainment, and social interaction. Specifically, a significant positive correlation between entertainment motivation and BW behavior was found (r = .240, p > .01). Additionally, it was determined that female students exhibit significantly higher BW behavior compared to male students, and BW attitudes/behaviors decrease with increasing age and education level. Participants who have never worked show more BW behavior compared to those who have worked or are currently working.
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spelling doaj-art-9ea961033cd74be4a0338e457ddadf0d2025-08-20T02:14:03ZengElsevierHeliyon2405-84402024-10-011020e3964210.1016/j.heliyon.2024.e39642Determining factors of university students' binge-watching attitudesMurat Aytas0Ismail Berkay Topatan1Department of Radio, Television and Cinema, Selcuk University, Konya, Turkey; Corresponding author. Department of Radio, Television and Cinema, Faculty of Communication, Selcuk University, Konya, Turkey.Department of Radio, Television and Cinema, Institute of Social Sciences, Selcuk University, Konya, TurkeyBinge-watching (BW), defined as watching multiple episodes of a series or program in a single sitting, is recognized as a new and widespread form of viewing, especially with online streaming services. This study investigates the factors determining university students' binge-watching attitudes and the relationship of these factors with demographic characteristics. Data were collected using a survey adapted from the ''Watching TV Series Motives Questionnaire (WTSMQ)'' and the ''Binge-Watching Engagement and Symptoms Questionnaire (BWESQ)'' developed by Flayelle and colleagues (2019). The survey was conducted online with the participation of 636 university students to evaluate participants' motivations for watching internet series, their BW attitudes, and the relationship of these behaviors with demographic factors such as age, gender, and education level. The results demonstrate that students' BW behavior is strongly associated with positive motivations such as ease of access, entertainment, and social interaction. Specifically, a significant positive correlation between entertainment motivation and BW behavior was found (r = .240, p > .01). Additionally, it was determined that female students exhibit significantly higher BW behavior compared to male students, and BW attitudes/behaviors decrease with increasing age and education level. Participants who have never worked show more BW behavior compared to those who have worked or are currently working.http://www.sciencedirect.com/science/article/pii/S2405844024156733Binge-watchingWatching motivationsVideo on demandDigital video platformsSerials
spellingShingle Murat Aytas
Ismail Berkay Topatan
Determining factors of university students' binge-watching attitudes
Heliyon
Binge-watching
Watching motivations
Video on demand
Digital video platforms
Serials
title Determining factors of university students' binge-watching attitudes
title_full Determining factors of university students' binge-watching attitudes
title_fullStr Determining factors of university students' binge-watching attitudes
title_full_unstemmed Determining factors of university students' binge-watching attitudes
title_short Determining factors of university students' binge-watching attitudes
title_sort determining factors of university students binge watching attitudes
topic Binge-watching
Watching motivations
Video on demand
Digital video platforms
Serials
url http://www.sciencedirect.com/science/article/pii/S2405844024156733
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