Empirical Study of Social Media Marketing's Impact on Brand Image and Loyalty in Retail, Muscat
This study aims to explore SMM's influence on brand image and loyalty in the retail industry of Muscat. The study employs the quantitative method as it ensures valid and reliable results. The data for the analysis were collected from 150 employees in the retail sector through structured survey...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Guadalajara
2025-01-01
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| Series: | Mercados y Negocios |
| Subjects: | |
| Online Access: | https://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7770 |
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