DIGITAL VOICES IN THE SKIES: A NETNOGRAPHIC INVESTIGATION OF SERVICE QUALITY IN TÜRKIYE’S FULL-SERVICE AND LOW-COST AIRLINES
Competition among airlines is intensifying as more carriers enter the market, making long-term survival increasingly challenging. Customer satisfaction is a key driver of success, directly influencing passenger loyalty and repurchase intentions. While service failures are inevitable, turning them in...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2025-03-01
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| Series: | Eurasia: Economics & Business |
| Subjects: | |
| Online Access: | http://econeurasia.com/issue-2025-03/article_01.pdf |
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