Marinyo as a medium of traditional communication in the digital era: hybridization, opinion leadership, and cultural sustainability in Ambonese society

This study examines the transformation of Marinyo, a traditional communication institution in Ambonese society, within the context of digital media expansion and the transition from Industry 4.0 to Society 5.0. The research addresses the critical challenge of maintaining cultural communication syste...

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Bibliographic Details
Main Authors: Rido Latuheru, Tuti Bahfiarti, Alem Febri Sonni
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-07-01
Series:Frontiers in Communication
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fcomm.2025.1602249/full
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