Optimal Showroom Service Strategy and Power Structure for Retailers considering Consumer Return

Optimal Showroom Service Strategy and Power Structure for Retailers considering Consumer Return

This paper investigates the optimal showroom service strategy and power structure for online and offline retailers considering online consumer return. Combining two service strategies and three competition power structures, six models are constructed to analyze the effects of the showrooming effect...

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Bibliographic Details
Main Authors: Xuemei Zhang, Haoran Chen, Jiawei Hu, Chenhao Ma, Wei Shi
Format: Article
Language:English
Published: Wiley 2021-01-01
Series:Discrete Dynamics in Nature and Society
Online Access:http://dx.doi.org/10.1155/2021/4598341
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