Do chatbots support consumer performance? Investigating the role of E-lifestyle and anthropomorphism in the service industry

The growing implementation of chatbots in the service industry reflects continued innovation in this area. However, concerns persist regarding chatbot competence in addressing consumer inquiries, potentially hindering both the interaction experience and consumer performance. This study investigates...

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Main Authors: Retno Dewanti, Ridho Bramulya Ikhsan
Format: Article
Language:English
Published: Elsevier 2025-06-01
Series:International Journal of Information Management Data Insights
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2667096825000217
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author Retno Dewanti
Ridho Bramulya Ikhsan
author_facet Retno Dewanti
Ridho Bramulya Ikhsan
author_sort Retno Dewanti
collection DOAJ
description The growing implementation of chatbots in the service industry reflects continued innovation in this area. However, concerns persist regarding chatbot competence in addressing consumer inquiries, potentially hindering both the interaction experience and consumer performance. This study investigates the factors driving consumer performance in chatbot interactions. Data were collected via an online survey of 336 Indonesian consumers. Partial least squares-structural equation modeling (PLS-SEM) was employed to test the structural model. The findings reveal that e-lifestyle significantly influences both chatbot experience and competence. Anthropomorphism significantly impacts chatbot experience, competence, and the resulting consumer performance. Moreover, both chatbot experience and competence significantly affect consumer performance. Furthermore, chatbot competence significantly shapes the user experience. This study contributes to both theoretical and practical understanding of chatbots within the service industry.
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series International Journal of Information Management Data Insights
spelling doaj-art-9e67a2bde0cf4e969de8c31d494536e32025-08-20T02:05:17ZengElsevierInternational Journal of Information Management Data Insights2667-09682025-06-015110033910.1016/j.jjimei.2025.100339Do chatbots support consumer performance? Investigating the role of E-lifestyle and anthropomorphism in the service industryRetno Dewanti0Ridho Bramulya Ikhsan1Global Business Marketing, Binus Business School, Binus University, Jakarta Indonesia; Corresponding author.Management Department, Binus Online Learning, Bina Nusantara University, Jakarta, IndonesiaThe growing implementation of chatbots in the service industry reflects continued innovation in this area. However, concerns persist regarding chatbot competence in addressing consumer inquiries, potentially hindering both the interaction experience and consumer performance. This study investigates the factors driving consumer performance in chatbot interactions. Data were collected via an online survey of 336 Indonesian consumers. Partial least squares-structural equation modeling (PLS-SEM) was employed to test the structural model. The findings reveal that e-lifestyle significantly influences both chatbot experience and competence. Anthropomorphism significantly impacts chatbot experience, competence, and the resulting consumer performance. Moreover, both chatbot experience and competence significantly affect consumer performance. Furthermore, chatbot competence significantly shapes the user experience. This study contributes to both theoretical and practical understanding of chatbots within the service industry.http://www.sciencedirect.com/science/article/pii/S2667096825000217ChatbotE-lifestyleExperienceCompetenceAnthropomorphismConsumer performance
spellingShingle Retno Dewanti
Ridho Bramulya Ikhsan
Do chatbots support consumer performance? Investigating the role of E-lifestyle and anthropomorphism in the service industry
International Journal of Information Management Data Insights
Chatbot
E-lifestyle
Experience
Competence
Anthropomorphism
Consumer performance
title Do chatbots support consumer performance? Investigating the role of E-lifestyle and anthropomorphism in the service industry
title_full Do chatbots support consumer performance? Investigating the role of E-lifestyle and anthropomorphism in the service industry
title_fullStr Do chatbots support consumer performance? Investigating the role of E-lifestyle and anthropomorphism in the service industry
title_full_unstemmed Do chatbots support consumer performance? Investigating the role of E-lifestyle and anthropomorphism in the service industry
title_short Do chatbots support consumer performance? Investigating the role of E-lifestyle and anthropomorphism in the service industry
title_sort do chatbots support consumer performance investigating the role of e lifestyle and anthropomorphism in the service industry
topic Chatbot
E-lifestyle
Experience
Competence
Anthropomorphism
Consumer performance
url http://www.sciencedirect.com/science/article/pii/S2667096825000217
work_keys_str_mv AT retnodewanti dochatbotssupportconsumerperformanceinvestigatingtheroleofelifestyleandanthropomorphismintheserviceindustry
AT ridhobramulyaikhsan dochatbotssupportconsumerperformanceinvestigatingtheroleofelifestyleandanthropomorphismintheserviceindustry