Ephemeral Emotional Resonance: User-Perceived Functional Value Leading to Short-Form Video Use
With the rapid development of short-form videos, more and more people have gained a deep understanding of the functional value of short-form videos. Based on structuration theory, this paper explores the reasons why users use short-form videos. The authors conducted a questionnaire survey on 2613 Ch...
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MDPI AG
2025-03-01
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| Series: | Behavioral Sciences |
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| Online Access: | https://www.mdpi.com/2076-328X/15/3/341 |
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| author | Xinzhou Xie Yanjun Lin Qiyu Bai |
| author_facet | Xinzhou Xie Yanjun Lin Qiyu Bai |
| author_sort | Xinzhou Xie |
| collection | DOAJ |
| description | With the rapid development of short-form videos, more and more people have gained a deep understanding of the functional value of short-form videos. Based on structuration theory, this paper explores the reasons why users use short-form videos. The authors conducted a questionnaire survey on 2613 Chinese short video users, and found that bridging social capital played a mediating role between users’ perceived functional value of short-form videos and their use of short-form videos. In addition, internet self-efficacy played a moderating role. This finding not only enhances our understanding of the value of short-form videos and users’ relational needs, but also highlights the crucial role of self-efficacy in users’ engagement with this new medium. |
| format | Article |
| id | doaj-art-9e2c0f923dc74a62bb01d4c7439d4528 |
| institution | DOAJ |
| issn | 2076-328X |
| language | English |
| publishDate | 2025-03-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Behavioral Sciences |
| spelling | doaj-art-9e2c0f923dc74a62bb01d4c7439d45282025-08-20T02:42:45ZengMDPI AGBehavioral Sciences2076-328X2025-03-0115334110.3390/bs15030341Ephemeral Emotional Resonance: User-Perceived Functional Value Leading to Short-Form Video UseXinzhou Xie0Yanjun Lin1Qiyu Bai2School of New Media, Peking University, Beijing 100871, ChinaState Key Laboratory of Media Convergence and Communication, Communication University of China, Beijing 100024, ChinaSchool of New Media, Peking University, Beijing 100871, ChinaWith the rapid development of short-form videos, more and more people have gained a deep understanding of the functional value of short-form videos. Based on structuration theory, this paper explores the reasons why users use short-form videos. The authors conducted a questionnaire survey on 2613 Chinese short video users, and found that bridging social capital played a mediating role between users’ perceived functional value of short-form videos and their use of short-form videos. In addition, internet self-efficacy played a moderating role. This finding not only enhances our understanding of the value of short-form videos and users’ relational needs, but also highlights the crucial role of self-efficacy in users’ engagement with this new medium.https://www.mdpi.com/2076-328X/15/3/341short-form videoperceived functional valuebridging social capitalinternet self-efficacymoderated mediation model |
| spellingShingle | Xinzhou Xie Yanjun Lin Qiyu Bai Ephemeral Emotional Resonance: User-Perceived Functional Value Leading to Short-Form Video Use Behavioral Sciences short-form video perceived functional value bridging social capital internet self-efficacy moderated mediation model |
| title | Ephemeral Emotional Resonance: User-Perceived Functional Value Leading to Short-Form Video Use |
| title_full | Ephemeral Emotional Resonance: User-Perceived Functional Value Leading to Short-Form Video Use |
| title_fullStr | Ephemeral Emotional Resonance: User-Perceived Functional Value Leading to Short-Form Video Use |
| title_full_unstemmed | Ephemeral Emotional Resonance: User-Perceived Functional Value Leading to Short-Form Video Use |
| title_short | Ephemeral Emotional Resonance: User-Perceived Functional Value Leading to Short-Form Video Use |
| title_sort | ephemeral emotional resonance user perceived functional value leading to short form video use |
| topic | short-form video perceived functional value bridging social capital internet self-efficacy moderated mediation model |
| url | https://www.mdpi.com/2076-328X/15/3/341 |
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