Ephemeral Emotional Resonance: User-Perceived Functional Value Leading to Short-Form Video Use
With the rapid development of short-form videos, more and more people have gained a deep understanding of the functional value of short-form videos. Based on structuration theory, this paper explores the reasons why users use short-form videos. The authors conducted a questionnaire survey on 2613 Ch...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-03-01
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| Series: | Behavioral Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-328X/15/3/341 |
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| Summary: | With the rapid development of short-form videos, more and more people have gained a deep understanding of the functional value of short-form videos. Based on structuration theory, this paper explores the reasons why users use short-form videos. The authors conducted a questionnaire survey on 2613 Chinese short video users, and found that bridging social capital played a mediating role between users’ perceived functional value of short-form videos and their use of short-form videos. In addition, internet self-efficacy played a moderating role. This finding not only enhances our understanding of the value of short-form videos and users’ relational needs, but also highlights the crucial role of self-efficacy in users’ engagement with this new medium. |
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| ISSN: | 2076-328X |