Understanding consumer preferences of whiskey attributes: a conjoint study
This study aims to explore the key attributes of Indian whiskey that shape consumer preferences, providing valuable insights for manufacturers and marketers in the rapidly growing whiskey market. Based on the literature review and focus group discussion, we identified eight intrinsic and extrinsic a...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2472023 |
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