Evolutionary Game Analysis of Information Sharing in Fresh Product Supply Chain

Fresh produce has increasingly become an important part of people’s diet. However, the loss of fresh produce in the supply chain has existed for a long time and is difficult to overcome. Some companies use their own information management systems or use information systems built by other companies t...

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Main Authors: Yanhui Li, He Xu, Yan Zhao
Format: Article
Language:English
Published: Wiley 2021-01-01
Series:Discrete Dynamics in Nature and Society
Online Access:http://dx.doi.org/10.1155/2021/6683728
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author Yanhui Li
He Xu
Yan Zhao
author_facet Yanhui Li
He Xu
Yan Zhao
author_sort Yanhui Li
collection DOAJ
description Fresh produce has increasingly become an important part of people’s diet. However, the loss of fresh produce in the supply chain has existed for a long time and is difficult to overcome. Some companies use their own information management systems or use information systems built by other companies to release and manage fresh agricultural product information in a timely manner, thereby reducing product loss caused by the “bullwhip effect.” However, this will also bring pressure on construction costs and the risk of information leakage. Based on the evolutionary game model, this paper conducts process modeling and analysis on the behavior of enterprise groups participating in information sharing. It is concluded that the greater the difference between the income obtained through information sharing and the cost of building information system, the higher the likelihood of enterprises participating in information sharing. In addition, the greater the profit from the construction of information platform, the smaller the profit of “free rider,” and the smaller the risk of information leakage, the greater the enthusiasm of enterprises to participate in information sharing. Finally, some suggestions are proposed from the perspective of maximizing supply chain benefits.
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institution Kabale University
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publishDate 2021-01-01
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series Discrete Dynamics in Nature and Society
spelling doaj-art-9e10f6dc55514c058aadaa49b811ee2d2025-08-20T03:38:23ZengWileyDiscrete Dynamics in Nature and Society1026-02261607-887X2021-01-01202110.1155/2021/66837286683728Evolutionary Game Analysis of Information Sharing in Fresh Product Supply ChainYanhui Li0He Xu1Yan Zhao2School of Information Management, Central China Normal University, Wuhan 430079, ChinaSchool of Information Management, Central China Normal University, Wuhan 430079, ChinaSchool of Information Management, Central China Normal University, Wuhan 430079, ChinaFresh produce has increasingly become an important part of people’s diet. However, the loss of fresh produce in the supply chain has existed for a long time and is difficult to overcome. Some companies use their own information management systems or use information systems built by other companies to release and manage fresh agricultural product information in a timely manner, thereby reducing product loss caused by the “bullwhip effect.” However, this will also bring pressure on construction costs and the risk of information leakage. Based on the evolutionary game model, this paper conducts process modeling and analysis on the behavior of enterprise groups participating in information sharing. It is concluded that the greater the difference between the income obtained through information sharing and the cost of building information system, the higher the likelihood of enterprises participating in information sharing. In addition, the greater the profit from the construction of information platform, the smaller the profit of “free rider,” and the smaller the risk of information leakage, the greater the enthusiasm of enterprises to participate in information sharing. Finally, some suggestions are proposed from the perspective of maximizing supply chain benefits.http://dx.doi.org/10.1155/2021/6683728
spellingShingle Yanhui Li
He Xu
Yan Zhao
Evolutionary Game Analysis of Information Sharing in Fresh Product Supply Chain
Discrete Dynamics in Nature and Society
title Evolutionary Game Analysis of Information Sharing in Fresh Product Supply Chain
title_full Evolutionary Game Analysis of Information Sharing in Fresh Product Supply Chain
title_fullStr Evolutionary Game Analysis of Information Sharing in Fresh Product Supply Chain
title_full_unstemmed Evolutionary Game Analysis of Information Sharing in Fresh Product Supply Chain
title_short Evolutionary Game Analysis of Information Sharing in Fresh Product Supply Chain
title_sort evolutionary game analysis of information sharing in fresh product supply chain
url http://dx.doi.org/10.1155/2021/6683728
work_keys_str_mv AT yanhuili evolutionarygameanalysisofinformationsharinginfreshproductsupplychain
AT hexu evolutionarygameanalysisofinformationsharinginfreshproductsupplychain
AT yanzhao evolutionarygameanalysisofinformationsharinginfreshproductsupplychain