EVOLUTION OF JOURNALISM: FUNCTIONAL AND STYLISTIC FEATURES OF BLOGGING
In the era of new technologies and information globalization, Internet platforms have become not only platforms for exchanging ideas but also express channels for gaining popularity and influence. One such dynamic form is blogging – a phenomenon that permeates the modern media sphere, transforming i...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Borys Grinchenko Kyiv Metropolitan University
2025-06-01
|
| Series: | Інтегровані комунікації |
| Subjects: | |
| Online Access: | https://intcom.kubg.edu.ua/index.php/journal/article/view/389 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849428774725091328 |
|---|---|
| author | Volodymyr Hnot Paraskoviya Dvorianyn |
| author_facet | Volodymyr Hnot Paraskoviya Dvorianyn |
| author_sort | Volodymyr Hnot |
| collection | DOAJ |
| description | In the era of new technologies and information globalization, Internet platforms have become not only platforms for exchanging ideas but also express channels for gaining popularity and influence. One such dynamic form is blogging – a phenomenon that permeates the modern media sphere, transforming its usual framework and rewriting the rules of the game. The relevance of the study is due to the fact that in recent years, blogging has become an important component of the media landscape, both in the Internet space and beyond. The purpose of the study is to identify and analyze the functional and stylistic transformations that have occurred in journalism as a result of the development and spread of blogging as a new form of media communication. By the stated purpose of the study, our task is to analyze changes in the style of journalistic materials under the influence of blogger communication. The study used theoretical methods (analysis of scientific literature, system analysis, content analysis) and empirical methods (qualitative analysis of texts and observations).
Blogging, at first glance, may seem like just a personal expression on the Internet, but its importance and influence have become the subject of careful study. Instead of traditional editorial boards and journalistic codes, bloggers have taken on the role of information agents and curators of their interests. This is where the first fundamental difference between blogging and traditional journalism arises - the absence of hierarchy and free access to expressing one’s point of view.
In the context of modern journalism, where the information flow is rapidly developing, bloggers act as an indefinite but influential channel through which events acquire a new dimension. They provide not only their perspective on matters but also become intermediaries between events and viewers, adapting content to the requirements of the consumer and giving it a personal touch. |
| format | Article |
| id | doaj-art-9dd3bbd9e9644dfa96db17a0e18e0e05 |
| institution | Kabale University |
| issn | 2524-2652 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Borys Grinchenko Kyiv Metropolitan University |
| record_format | Article |
| series | Інтегровані комунікації |
| spelling | doaj-art-9dd3bbd9e9644dfa96db17a0e18e0e052025-08-20T03:28:34ZengBorys Grinchenko Kyiv Metropolitan UniversityІнтегровані комунікації2524-26522025-06-011 (19)125130https://doi.org/10.28925/2524-2652.2025.116EVOLUTION OF JOURNALISM: FUNCTIONAL AND STYLISTIC FEATURES OF BLOGGINGVolodymyr Hnot0Paraskoviya Dvorianyn1https://orcid.org/0000-0002-7858-3563Ivan Franko National University of LvivIvan Franko National University of LvivIn the era of new technologies and information globalization, Internet platforms have become not only platforms for exchanging ideas but also express channels for gaining popularity and influence. One such dynamic form is blogging – a phenomenon that permeates the modern media sphere, transforming its usual framework and rewriting the rules of the game. The relevance of the study is due to the fact that in recent years, blogging has become an important component of the media landscape, both in the Internet space and beyond. The purpose of the study is to identify and analyze the functional and stylistic transformations that have occurred in journalism as a result of the development and spread of blogging as a new form of media communication. By the stated purpose of the study, our task is to analyze changes in the style of journalistic materials under the influence of blogger communication. The study used theoretical methods (analysis of scientific literature, system analysis, content analysis) and empirical methods (qualitative analysis of texts and observations). Blogging, at first glance, may seem like just a personal expression on the Internet, but its importance and influence have become the subject of careful study. Instead of traditional editorial boards and journalistic codes, bloggers have taken on the role of information agents and curators of their interests. This is where the first fundamental difference between blogging and traditional journalism arises - the absence of hierarchy and free access to expressing one’s point of view. In the context of modern journalism, where the information flow is rapidly developing, bloggers act as an indefinite but influential channel through which events acquire a new dimension. They provide not only their perspective on matters but also become intermediaries between events and viewers, adapting content to the requirements of the consumer and giving it a personal touch.https://intcom.kubg.edu.ua/index.php/journal/article/view/389modern journalismcontentmediabloggingstylistic features |
| spellingShingle | Volodymyr Hnot Paraskoviya Dvorianyn EVOLUTION OF JOURNALISM: FUNCTIONAL AND STYLISTIC FEATURES OF BLOGGING Інтегровані комунікації modern journalism content media blogging stylistic features |
| title | EVOLUTION OF JOURNALISM: FUNCTIONAL AND STYLISTIC FEATURES OF BLOGGING |
| title_full | EVOLUTION OF JOURNALISM: FUNCTIONAL AND STYLISTIC FEATURES OF BLOGGING |
| title_fullStr | EVOLUTION OF JOURNALISM: FUNCTIONAL AND STYLISTIC FEATURES OF BLOGGING |
| title_full_unstemmed | EVOLUTION OF JOURNALISM: FUNCTIONAL AND STYLISTIC FEATURES OF BLOGGING |
| title_short | EVOLUTION OF JOURNALISM: FUNCTIONAL AND STYLISTIC FEATURES OF BLOGGING |
| title_sort | evolution of journalism functional and stylistic features of blogging |
| topic | modern journalism content media blogging stylistic features |
| url | https://intcom.kubg.edu.ua/index.php/journal/article/view/389 |
| work_keys_str_mv | AT volodymyrhnot evolutionofjournalismfunctionalandstylisticfeaturesofblogging AT paraskoviyadvorianyn evolutionofjournalismfunctionalandstylisticfeaturesofblogging |