Heritage and Hospitality: A Tourist Loyalty Model in a Historic Hotel of Inna Group Bali

Heritage and Hospitality: A Tourist Loyalty Model in a Historic Hotel of Inna Group Bali

Bali's tourism sector is facing increasing competition, underscoring the need for empirical insights into tourist loyalty within heritage accommodations to support sustainability and cultural preservation. This study explores the influence of brand attributes and travel motivation on tourist lo...

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Bibliographic Details
Main Authors: I Gusti Kade Heryadi Angligan, I Nyoman Sunarta, Anak Agung Putu Agung Suryawan Wiranatha, I Made Adikampana
Format: Article
Language:English
Published: Universitas Udayana 2025-08-01
Series:Jurnal Kajian Bali (Journal of Bali Studies)
Subjects:
loyalty
tourists
historic accommodation
inna group bali
Online Access:https://ejournal1.unud.ac.id/index.php/kajianbali/article/view/1282
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