Segmentation and motivations of the attendees’ of the Mediaschool Festival in Łódź, Poland

The article presents the case study of the Mediaschool Film Festival held in Łódź, a large Polish post-industrial and post-socialist city. The authors’ main goals were to establish the number of the festival visitors, as well as investigate their structure, main motivations to attend the festival, a...

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Main Authors: Cudny Waldemar, Ogórek Patrycja
Format: Article
Language:English
Published: Nicolaus Copernicus University in Toruń 2014-06-01
Series:Bulletin of Geography. Socio-Economic Series
Subjects:
Online Access:https://doi.org/10.2478/bog-2014-0013
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author Cudny Waldemar
Ogórek Patrycja
author_facet Cudny Waldemar
Ogórek Patrycja
author_sort Cudny Waldemar
collection DOAJ
description The article presents the case study of the Mediaschool Film Festival held in Łódź, a large Polish post-industrial and post-socialist city. The authors’ main goals were to establish the number of the festival visitors, as well as investigate their structure, main motivations to attend the festival, and the level of satisfaction with the festival services. As a result, the authors draw conclusions concerning the role of the festival as a place of the film culture consumption, as well as its role in the development of social capital. The basic method of study was the survey, conducted among the festival visitors in 2011. It contained questions concerning the structure of the festival audience, the evaluation of the event, and the main motivations to attend it. The method was adapted from the event studies, which was a tactical move in order to place the research on the borderline between cultural geography and event studies. Other methods typical of cultural geography and used in the present study included participant observation and semi-structured interview with the festival organisers. The event is one of the urban festivals created after the fall of communism. It is visited mainly by young people, often connected with the Łódź film school. First of all, the festival satisfies the need for contact with culture and film art, thus contributing to the creation of social capital and the development of the film school in Łódź (a part of the cluster of film institutions in the city). The event is a meeting point for film people from Łódź, Poland and abroad. Thus it could be also described as an obligatory point of passage in film-related network of connections.
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spelling doaj-art-9d9eca9dd0e14cb8949f5b5f2322ec522025-08-20T03:34:53ZengNicolaus Copernicus University in ToruńBulletin of Geography. Socio-Economic Series1732-42542014-06-012424415610.2478/bog-2014-0013Segmentation and motivations of the attendees’ of the Mediaschool Festival in Łódź, PolandCudny Waldemar0Ogórek Patrycja1University of Lodz, Branch in Tomaszów Mazowiecki, Institute of Tourism and Economic Development, Poland, ul. Konstytucji 3 Maja 65/67, 97-200 Tomaszów Mazowiecki, Poland;University of Lodz, Branch in Tomaszów Mazowiecki, Institute of Tourism and Economic Development, Poland, ul. Konstytucji 3 Maja 65/67, 97-200 Tomaszów Mazowiecki, PolandThe article presents the case study of the Mediaschool Film Festival held in Łódź, a large Polish post-industrial and post-socialist city. The authors’ main goals were to establish the number of the festival visitors, as well as investigate their structure, main motivations to attend the festival, and the level of satisfaction with the festival services. As a result, the authors draw conclusions concerning the role of the festival as a place of the film culture consumption, as well as its role in the development of social capital. The basic method of study was the survey, conducted among the festival visitors in 2011. It contained questions concerning the structure of the festival audience, the evaluation of the event, and the main motivations to attend it. The method was adapted from the event studies, which was a tactical move in order to place the research on the borderline between cultural geography and event studies. Other methods typical of cultural geography and used in the present study included participant observation and semi-structured interview with the festival organisers. The event is one of the urban festivals created after the fall of communism. It is visited mainly by young people, often connected with the Łódź film school. First of all, the festival satisfies the need for contact with culture and film art, thus contributing to the creation of social capital and the development of the film school in Łódź (a part of the cluster of film institutions in the city). The event is a meeting point for film people from Łódź, Poland and abroad. Thus it could be also described as an obligatory point of passage in film-related network of connections.https://doi.org/10.2478/bog-2014-0013łódźpost-socialist cityfilm festivalpoint of passage.
spellingShingle Cudny Waldemar
Ogórek Patrycja
Segmentation and motivations of the attendees’ of the Mediaschool Festival in Łódź, Poland
Bulletin of Geography. Socio-Economic Series
łódź
post-socialist city
film festival
point of passage.
title Segmentation and motivations of the attendees’ of the Mediaschool Festival in Łódź, Poland
title_full Segmentation and motivations of the attendees’ of the Mediaschool Festival in Łódź, Poland
title_fullStr Segmentation and motivations of the attendees’ of the Mediaschool Festival in Łódź, Poland
title_full_unstemmed Segmentation and motivations of the attendees’ of the Mediaschool Festival in Łódź, Poland
title_short Segmentation and motivations of the attendees’ of the Mediaschool Festival in Łódź, Poland
title_sort segmentation and motivations of the attendees of the mediaschool festival in lodz poland
topic łódź
post-socialist city
film festival
point of passage.
url https://doi.org/10.2478/bog-2014-0013
work_keys_str_mv AT cudnywaldemar segmentationandmotivationsoftheattendeesofthemediaschoolfestivalinłodzpoland
AT ogorekpatrycja segmentationandmotivationsoftheattendeesofthemediaschoolfestivalinłodzpoland