Determinants on green purchasing behavior of generation Y: Empirical evidence in Can Tho city
This study aims to analyze the determinants of green purchasing behavior of Generation Y in Can Tho city based on the survey data from 180 consumers. The results estimated by PLS - SEM show that concern for the environment has the highest impact on green purchasing intention, followed by green pric...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Can Tho University Publisher
2024-07-01
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| Series: | CTU Journal of Innovation and Sustainable Development |
| Subjects: | |
| Online Access: | http://web2010.thanhtoan/index.php/ctujs/article/view/717 |
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