“There will always be collars in my future”; Exploring US ranchers’ and company representatives’ perspectives of virtual fencing for livestock
Fencing is essential for rotational grazing, a pivotal practice to support conservation and natural resource management. Virtual fencing offers a technological alternative to traditional fencing and represents potential for increased resource optimization in rotational grazing. While the virtual fen...
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| Language: | English |
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Elsevier
2024-12-01
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| Series: | Smart Agricultural Technology |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2772375524002375 |
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| author | Jenny Melo-Velasco Kelly R. Wilson Jocelyn Heimsoth Robert L. Myers |
| author_facet | Jenny Melo-Velasco Kelly R. Wilson Jocelyn Heimsoth Robert L. Myers |
| author_sort | Jenny Melo-Velasco |
| collection | DOAJ |
| description | Fencing is essential for rotational grazing, a pivotal practice to support conservation and natural resource management. Virtual fencing offers a technological alternative to traditional fencing and represents potential for increased resource optimization in rotational grazing. While the virtual fencing industry is emerging in the US, adoption is still limited and research on its benefits and broader implications is still minimal. This exploratory study examined the potential and limitations of virtual fencing products and assessed the conditions that enable ranchers in the Midwest to reap the most benefits from their use in grazing livestock. We conducted qualitative interviews with company representatives bringing virtual fencing to the US market and ranchers piloting them on their livestock operations. Environmental benefits included facilitation of strategically-planned rotational grazing that improves pasture management. Economic benefits included significant savings in time, money, and labor for ranchers. Animal welfare was perceived as positively impacted, with the technology allowing detailed tracking of animal behavior and movement. Challenges included current market capacity to meet demand for virtual fencing products, the costs, and concerns about collar functionalities like GPS accuracy and battery life. The interaction of virtual fencing with existing fencing laws is also uncertain, representing uncharted territory. Overall, while virtual fencing shows promise in revolutionizing livestock management, its adoption is contingent on addressing these multifaceted challenges. The findings provide a roadmap for further investigations pertaining to the use of virtual fencing to facilitate natural resource management and conservation practices, specifically adaptive rotational grazing of livestock. |
| format | Article |
| id | doaj-art-9d8ec141b9964663b4e9a206971e319b |
| institution | OA Journals |
| issn | 2772-3755 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Smart Agricultural Technology |
| spelling | doaj-art-9d8ec141b9964663b4e9a206971e319b2025-08-20T01:59:35ZengElsevierSmart Agricultural Technology2772-37552024-12-01910063210.1016/j.atech.2024.100632“There will always be collars in my future”; Exploring US ranchers’ and company representatives’ perspectives of virtual fencing for livestockJenny Melo-Velasco0Kelly R. Wilson1Jocelyn Heimsoth2Robert L. Myers3School of Natural Resources, University of Missouri, Anheuser-Busch Natural Resources Bldg, 103, 1111 Rollins St, Columbia, MO 65203, USASchool of Natural Resources, University of Missouri, Anheuser-Busch Natural Resources Bldg, 103, 1111 Rollins St, Columbia, MO 65203, USA; Corresponding author at: 232 Ag Engineering Building, University of Missouri, Columbia, MO 65211.School of Natural Resources, University of Missouri, Anheuser-Busch Natural Resources Bldg, 103, 1111 Rollins St, Columbia, MO 65203, USAPlant Sciences, University of Missouri, Agriculture Bldg, Hitt St 52 700, Columbia, MO 65201, USAFencing is essential for rotational grazing, a pivotal practice to support conservation and natural resource management. Virtual fencing offers a technological alternative to traditional fencing and represents potential for increased resource optimization in rotational grazing. While the virtual fencing industry is emerging in the US, adoption is still limited and research on its benefits and broader implications is still minimal. This exploratory study examined the potential and limitations of virtual fencing products and assessed the conditions that enable ranchers in the Midwest to reap the most benefits from their use in grazing livestock. We conducted qualitative interviews with company representatives bringing virtual fencing to the US market and ranchers piloting them on their livestock operations. Environmental benefits included facilitation of strategically-planned rotational grazing that improves pasture management. Economic benefits included significant savings in time, money, and labor for ranchers. Animal welfare was perceived as positively impacted, with the technology allowing detailed tracking of animal behavior and movement. Challenges included current market capacity to meet demand for virtual fencing products, the costs, and concerns about collar functionalities like GPS accuracy and battery life. The interaction of virtual fencing with existing fencing laws is also uncertain, representing uncharted territory. Overall, while virtual fencing shows promise in revolutionizing livestock management, its adoption is contingent on addressing these multifaceted challenges. The findings provide a roadmap for further investigations pertaining to the use of virtual fencing to facilitate natural resource management and conservation practices, specifically adaptive rotational grazing of livestock.http://www.sciencedirect.com/science/article/pii/S2772375524002375Digital agricultural technologies (DATs)Virtual fencingQualitative researchRegenerative agricultureGrazing management |
| spellingShingle | Jenny Melo-Velasco Kelly R. Wilson Jocelyn Heimsoth Robert L. Myers “There will always be collars in my future”; Exploring US ranchers’ and company representatives’ perspectives of virtual fencing for livestock Smart Agricultural Technology Digital agricultural technologies (DATs) Virtual fencing Qualitative research Regenerative agriculture Grazing management |
| title | “There will always be collars in my future”; Exploring US ranchers’ and company representatives’ perspectives of virtual fencing for livestock |
| title_full | “There will always be collars in my future”; Exploring US ranchers’ and company representatives’ perspectives of virtual fencing for livestock |
| title_fullStr | “There will always be collars in my future”; Exploring US ranchers’ and company representatives’ perspectives of virtual fencing for livestock |
| title_full_unstemmed | “There will always be collars in my future”; Exploring US ranchers’ and company representatives’ perspectives of virtual fencing for livestock |
| title_short | “There will always be collars in my future”; Exploring US ranchers’ and company representatives’ perspectives of virtual fencing for livestock |
| title_sort | there will always be collars in my future exploring us ranchers and company representatives perspectives of virtual fencing for livestock |
| topic | Digital agricultural technologies (DATs) Virtual fencing Qualitative research Regenerative agriculture Grazing management |
| url | http://www.sciencedirect.com/science/article/pii/S2772375524002375 |
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