« Used » Landscape’s Cultural Heritage Contra « Virgin » National Nature
Conservation, whether it be of landscape or nature, is necessarily rooted in human culture, because the perception of what is landscape, and what is nature, and why a given landscape or area of nature is important, is a human judgment. This article focuses on the cultural idea of heritage, and its r...
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| Format: | Article |
| Language: | English |
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Laboratoire Éco-anthropologie et Ethnobiologie
2014-12-01
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| Series: | Revue d'ethnoécologie |
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| Online Access: | https://journals.openedition.org/ethnoecologie/1927 |
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| Summary: | Conservation, whether it be of landscape or nature, is necessarily rooted in human culture, because the perception of what is landscape, and what is nature, and why a given landscape or area of nature is important, is a human judgment. This article focuses on the cultural idea of heritage, and its role in determining why certain landscapes, conceptualized as being « natural », are conserved. It argues that « used », as opposed to « virgin », landscapes have a particular appeal because they have been preserved from generation to generation as a form of common inheritance that individuals do not own, but « merely look after it for the next generation ». To illustrate the point it takes its point of departure in a highly successful watch advertisement that uses this phrase as its slogan. |
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| ISSN: | 2267-2419 |