GAN inversion and shifting: recommending product modifications to sellers for better user preference

In efforts to better accommodate users, numerous researchers have endeavored to model customer behavior, seeking to comprehend how they interact with diverse items within online platforms. This exploration has given rise to recommendation systems, which utilize customer similarity with other custome...

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Main Authors: Satyadwyoom Kumar, Abhijith Sharma, Apurva Narayan
Format: Article
Language:English
Published: PeerJ Inc. 2025-01-01
Series:PeerJ Computer Science
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Online Access:https://peerj.com/articles/cs-2553.pdf
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author Satyadwyoom Kumar
Abhijith Sharma
Apurva Narayan
author_facet Satyadwyoom Kumar
Abhijith Sharma
Apurva Narayan
author_sort Satyadwyoom Kumar
collection DOAJ
description In efforts to better accommodate users, numerous researchers have endeavored to model customer behavior, seeking to comprehend how they interact with diverse items within online platforms. This exploration has given rise to recommendation systems, which utilize customer similarity with other customers or customer-item interactions to suggest new items based on the existing item catalog. Since these systems primarily focus on enhancing customer experiences, they overlook providing insights to sellers that could help refine the aesthetics of their items and increase their customer coverage. In this study, we go beyond customer recommendations to propose a novel approach: suggesting aesthetic feedback to sellers in the form of refined item images informed by customer-item interactions learned by a recommender system from multiple consumers. These images could serve as guidance for sellers to adapt existing items to meet the dynamic preferences of multiple users simultaneously. To evaluate the effectiveness of our method, we design experiments showcasing how changing the number of consumers and the class of item image used affect the change in preference score. Through these experiments, we found that our methodology outperforms previous approaches by generating distinct, realistic images with user preference higher by 16.7%, thus bridging the gap between customer-centric recommendations and seller-oriented feedback.
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spelling doaj-art-9d74a949f5fe4d55bcc08ec7135234922025-01-08T15:05:24ZengPeerJ Inc.PeerJ Computer Science2376-59922025-01-0111e255310.7717/peerj-cs.2553GAN inversion and shifting: recommending product modifications to sellers for better user preferenceSatyadwyoom Kumar0Abhijith Sharma1Apurva Narayan2Computer Science, Netaji Subhas Institute of Technology, New Delhi, Delhi, IndiaElectrical and Computer Engineering, University of Waterloo, Waterloo, Ontario, CanadaComputer Science, University of Western Ontario, London, Ontario, CanadaIn efforts to better accommodate users, numerous researchers have endeavored to model customer behavior, seeking to comprehend how they interact with diverse items within online platforms. This exploration has given rise to recommendation systems, which utilize customer similarity with other customers or customer-item interactions to suggest new items based on the existing item catalog. Since these systems primarily focus on enhancing customer experiences, they overlook providing insights to sellers that could help refine the aesthetics of their items and increase their customer coverage. In this study, we go beyond customer recommendations to propose a novel approach: suggesting aesthetic feedback to sellers in the form of refined item images informed by customer-item interactions learned by a recommender system from multiple consumers. These images could serve as guidance for sellers to adapt existing items to meet the dynamic preferences of multiple users simultaneously. To evaluate the effectiveness of our method, we design experiments showcasing how changing the number of consumers and the class of item image used affect the change in preference score. Through these experiments, we found that our methodology outperforms previous approaches by generating distinct, realistic images with user preference higher by 16.7%, thus bridging the gap between customer-centric recommendations and seller-oriented feedback.https://peerj.com/articles/cs-2553.pdfRecommendatiomn systemsMachine learning
spellingShingle Satyadwyoom Kumar
Abhijith Sharma
Apurva Narayan
GAN inversion and shifting: recommending product modifications to sellers for better user preference
PeerJ Computer Science
Recommendatiomn systems
Machine learning
title GAN inversion and shifting: recommending product modifications to sellers for better user preference
title_full GAN inversion and shifting: recommending product modifications to sellers for better user preference
title_fullStr GAN inversion and shifting: recommending product modifications to sellers for better user preference
title_full_unstemmed GAN inversion and shifting: recommending product modifications to sellers for better user preference
title_short GAN inversion and shifting: recommending product modifications to sellers for better user preference
title_sort gan inversion and shifting recommending product modifications to sellers for better user preference
topic Recommendatiomn systems
Machine learning
url https://peerj.com/articles/cs-2553.pdf
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