PENGARUH E-SERVICE QUALITY DAN E-WORD OF MOUTH TERHADAP PURCHASE INTENTION PRODUK EXILE
The purpose of this research is to find out the effect of e-service quality and e-word of mouth on purchase intention of Exile product. This research uses quantitative approach. The sample that is used is 384 respondents from male and female population who are from 17 to 30 years old that have purc...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
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Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2023-02-01
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| Series: | Jurnal Performa |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/1997 |
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| _version_ | 1849222914882142208 |
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| author | Kevin Martin Alexander Tommy Christian Efrata Lili Kristanti |
| author_facet | Kevin Martin Alexander Tommy Christian Efrata Lili Kristanti |
| author_sort | Kevin Martin Alexander |
| collection | DOAJ |
| description |
The purpose of this research is to find out the effect of e-service quality and e-word of mouth on purchase intention of Exile product. This research uses quantitative approach. The sample that is used is 384 respondents from male and female population who are from 17 to 30 years old that have purchased online fashion product in Indonesia. To answer the problems in this research, the writer uses helping tool like SPSS. The advantage of this research gives e-service quality and e-word of mouth affect on purchase intention, good service and review that are read by others before buying a product can increase people's trust to purchase decision even with the development of internet technology, people will be easier to receive information. The results of this research are e-service quality and e-word of mouth also affect significant on purchase intention. This research is expected to be able to support or create new understanding about e-service quality and e-word of on purchase intention. This research is also expected to be reference source for other research.
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| format | Article |
| id | doaj-art-9d69eaec8b6046f3a7c927ebf6028b05 |
| institution | Kabale University |
| issn | 2527-4635 |
| language | Indonesian |
| publishDate | 2023-02-01 |
| publisher | Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya |
| record_format | Article |
| series | Jurnal Performa |
| spelling | doaj-art-9d69eaec8b6046f3a7c927ebf6028b052025-08-26T02:05:19ZindLembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra SurabayaJurnal Performa2527-46352023-02-018110.37715/jp.v6i4.1997PENGARUH E-SERVICE QUALITY DAN E-WORD OF MOUTH TERHADAP PURCHASE INTENTION PRODUK EXILEKevin Martin Alexander0Tommy Christian EfrataLili Kristantinternational Bisnis Manajemen, Fakultas Manajemen dan Bisnis Universitas Ciputra Surabaya The purpose of this research is to find out the effect of e-service quality and e-word of mouth on purchase intention of Exile product. This research uses quantitative approach. The sample that is used is 384 respondents from male and female population who are from 17 to 30 years old that have purchased online fashion product in Indonesia. To answer the problems in this research, the writer uses helping tool like SPSS. The advantage of this research gives e-service quality and e-word of mouth affect on purchase intention, good service and review that are read by others before buying a product can increase people's trust to purchase decision even with the development of internet technology, people will be easier to receive information. The results of this research are e-service quality and e-word of mouth also affect significant on purchase intention. This research is expected to be able to support or create new understanding about e-service quality and e-word of on purchase intention. This research is also expected to be reference source for other research. https://journal.uc.ac.id/index.php/performa/article/view/1997 |
| spellingShingle | Kevin Martin Alexander Tommy Christian Efrata Lili Kristanti PENGARUH E-SERVICE QUALITY DAN E-WORD OF MOUTH TERHADAP PURCHASE INTENTION PRODUK EXILE Jurnal Performa |
| title | PENGARUH E-SERVICE QUALITY DAN E-WORD OF MOUTH TERHADAP PURCHASE INTENTION PRODUK EXILE |
| title_full | PENGARUH E-SERVICE QUALITY DAN E-WORD OF MOUTH TERHADAP PURCHASE INTENTION PRODUK EXILE |
| title_fullStr | PENGARUH E-SERVICE QUALITY DAN E-WORD OF MOUTH TERHADAP PURCHASE INTENTION PRODUK EXILE |
| title_full_unstemmed | PENGARUH E-SERVICE QUALITY DAN E-WORD OF MOUTH TERHADAP PURCHASE INTENTION PRODUK EXILE |
| title_short | PENGARUH E-SERVICE QUALITY DAN E-WORD OF MOUTH TERHADAP PURCHASE INTENTION PRODUK EXILE |
| title_sort | pengaruh e service quality dan e word of mouth terhadap purchase intention produk exile |
| url | https://journal.uc.ac.id/index.php/performa/article/view/1997 |
| work_keys_str_mv | AT kevinmartinalexander pengaruheservicequalitydanewordofmouthterhadappurchaseintentionprodukexile AT tommychristianefrata pengaruheservicequalitydanewordofmouthterhadappurchaseintentionprodukexile AT lilikristanti pengaruheservicequalitydanewordofmouthterhadappurchaseintentionprodukexile |