Perceived quality of traditional grocery stores: price satisfaction, trust, service quality, convenience and location
Perceived quality is a crucial factor in influencing purchase intention. Unfortunately, a utilitarian, unidimensional model is inadequate, has divergent perceived values, and ignores emotional dimensions. To examine the concurrent effects of price satisfaction, trust, service, convenience, and locat...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University in Belgrade
2025-05-01
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| Series: | Serbian Journal of Management |
| Subjects: | |
| Online Access: | https://aseestant.ceon.rs/index.php/sjm/article/view/50249/27901 |
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