Adoption of Voluntary Measures for Reducing Electricity Consumption in the REPowerEU Plan Context: A Romanian Consumer Perspective

Reducing energy consumption has important implications for the sustainable development of society, but this consideration has become more stringent in the actual geopolitical context. Following the strategic directions established by the European Green Pact and "NextGenerationEU", a con...

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Main Authors: Stelian Stancu, Anca Maria Hristea, Camelia Kailani, Denisa Elena Bălă, Andreea Pernici
Format: Article
Language:English
Published: Editura ASE 2023-08-01
Series:Amfiteatru Economic
Subjects:
Online Access:https://www.amfiteatrueconomic.ro/temp/Article_3233.pdf
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author Stelian Stancu
Anca Maria Hristea
Camelia Kailani
Denisa Elena Bălă
Andreea Pernici
author_facet Stelian Stancu
Anca Maria Hristea
Camelia Kailani
Denisa Elena Bălă
Andreea Pernici
author_sort Stelian Stancu
collection DOAJ
description Reducing energy consumption has important implications for the sustainable development of society, but this consideration has become more stringent in the actual geopolitical context. Following the strategic directions established by the European Green Pact and "NextGenerationEU", a concrete action of the European Commission was the elaboration of the REPowerEU Plan, which aims to make Europe independent from Russian fossil fuels before 2030 and transition to green energy. In this context, in order to know the attitude, behaviour and future intentions of Romanian consumers toward voluntary measures aimed at reducing energy consumption, quantitative marketing research was carried out, in which data collected through a questionnaire led to the identification of new factors that can influence energy saving behaviour: the level of information of household consumers and the level of perceived importance, compared to voluntary measures to reduce electricity consumption. Although the research results cannot be extrapolated to the level of the entire Romanian population, but only to certain segments, the authors consider the association of consumption behaviour with two important factors, which have not been analysed in the scientific literature so far, to be a success. This analysis is necessary to understand, improve, and align the actions of domestic consumers with the strategic plans of the European Union for the implementation of measures to reduce energy consumption.
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spelling doaj-art-9cf538d58b98443ea94221eb84dfe8092025-08-20T02:20:17ZengEditura ASEAmfiteatru Economic1582-91462247-91042023-08-012564760 77910.24818/EA/2023/64/760 Adoption of Voluntary Measures for Reducing Electricity Consumption in the REPowerEU Plan Context: A Romanian Consumer PerspectiveStelian Stancu0https://orcid.org/0000-0002-4727-993XAnca Maria Hristea1https://orcid.org/0000-0003-3696-2095Camelia Kailani2https://orcid.org/0000-0002-7766-8653Denisa Elena Bălă3https://orcid.org/0000-0003-3519-1110Andreea Pernici4https://orcid.org/0009-0008-0754-7849Bucharest University of Economic Studies, Bucharest, RomaniaBucharest University of Economic Studies, Bucharest, RomaniaBucharest University of Economic Studies, Bucharest, RomaniaBucharest University of Economic Studies, Bucharest, RomaniaBucharest University of Economic Studies, Bucharest, RomaniaReducing energy consumption has important implications for the sustainable development of society, but this consideration has become more stringent in the actual geopolitical context. Following the strategic directions established by the European Green Pact and "NextGenerationEU", a concrete action of the European Commission was the elaboration of the REPowerEU Plan, which aims to make Europe independent from Russian fossil fuels before 2030 and transition to green energy. In this context, in order to know the attitude, behaviour and future intentions of Romanian consumers toward voluntary measures aimed at reducing energy consumption, quantitative marketing research was carried out, in which data collected through a questionnaire led to the identification of new factors that can influence energy saving behaviour: the level of information of household consumers and the level of perceived importance, compared to voluntary measures to reduce electricity consumption. Although the research results cannot be extrapolated to the level of the entire Romanian population, but only to certain segments, the authors consider the association of consumption behaviour with two important factors, which have not been analysed in the scientific literature so far, to be a success. This analysis is necessary to understand, improve, and align the actions of domestic consumers with the strategic plans of the European Union for the implementation of measures to reduce energy consumption.https://www.amfiteatrueconomic.ro/temp/Article_3233.pdfvoluntary measuresresidential consumerreduction in electricity consumptionenergy savings behaviourrepowereu plangreen energysustainability.
spellingShingle Stelian Stancu
Anca Maria Hristea
Camelia Kailani
Denisa Elena Bălă
Andreea Pernici
Adoption of Voluntary Measures for Reducing Electricity Consumption in the REPowerEU Plan Context: A Romanian Consumer Perspective
Amfiteatru Economic
voluntary measures
residential consumer
reduction in electricity consumption
energy savings behaviour
repowereu plan
green energy
sustainability.
title Adoption of Voluntary Measures for Reducing Electricity Consumption in the REPowerEU Plan Context: A Romanian Consumer Perspective
title_full Adoption of Voluntary Measures for Reducing Electricity Consumption in the REPowerEU Plan Context: A Romanian Consumer Perspective
title_fullStr Adoption of Voluntary Measures for Reducing Electricity Consumption in the REPowerEU Plan Context: A Romanian Consumer Perspective
title_full_unstemmed Adoption of Voluntary Measures for Reducing Electricity Consumption in the REPowerEU Plan Context: A Romanian Consumer Perspective
title_short Adoption of Voluntary Measures for Reducing Electricity Consumption in the REPowerEU Plan Context: A Romanian Consumer Perspective
title_sort adoption of voluntary measures for reducing electricity consumption in the repowereu plan context a romanian consumer perspective
topic voluntary measures
residential consumer
reduction in electricity consumption
energy savings behaviour
repowereu plan
green energy
sustainability.
url https://www.amfiteatrueconomic.ro/temp/Article_3233.pdf
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