The role of mobile shopping service quality in enhancing customers M-satisfaction, M-loyalty, and E-word of mouth
Abstract With the increasing prevalence of mobile shopping (m-shopping) apps, service quality (SQ) has been recognized as a prominent factor in distinguishing the best apps available online. As limited studies have explored how to estimate mobile SQ, this study attempts to expand our understanding o...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2024-10-01
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| Series: | Future Business Journal |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s43093-024-00396-4 |
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