An investigation on different factors influencing on target market selection in petrochemical industry
This paper presents an empirical investigation to determine important factors influencing on selection of petrochemical market. The survey has accomplished among 97 randomly selected experts in petrochemical industry in Iran. The survey designs a questionnaire and distributes it among some experts a...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2014-06-01
|
| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol4/msl_2014_116.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850171232154025984 |
|---|---|
| author | Saeedeh Koohi Ali Alikhani |
| author_facet | Saeedeh Koohi Ali Alikhani |
| author_sort | Saeedeh Koohi |
| collection | DOAJ |
| description | This paper presents an empirical investigation to determine important factors influencing on selection of petrochemical market. The survey has accomplished among 97 randomly selected experts in petrochemical industry in Iran. The survey designs a questionnaire and distributes it among some experts and using binomial test; it has confirmed that except one factor, cultural affairs, other issues including political, cultural, regulations, economic, infrastructure, market potential, buyers’ potentials and buyer’s positions influence on market development. The implementation of Freedman test has indicated that Buyers’ positions are number one priority followed by buyers’ potentials, rules and regulations. |
| format | Article |
| id | doaj-art-9cc0f193ae3644f2b49fcc15a9ce4199 |
| institution | OA Journals |
| issn | 1923-2934 1923-9343 |
| language | English |
| publishDate | 2014-06-01 |
| publisher | Growing Science |
| record_format | Article |
| series | Management Science Letters |
| spelling | doaj-art-9cc0f193ae3644f2b49fcc15a9ce41992025-08-20T02:20:19ZengGrowing ScienceManagement Science Letters1923-29341923-93432014-06-01461293129810.5267/j.msl.2014.4.013An investigation on different factors influencing on target market selection in petrochemical industrySaeedeh KoohiAli AlikhaniThis paper presents an empirical investigation to determine important factors influencing on selection of petrochemical market. The survey has accomplished among 97 randomly selected experts in petrochemical industry in Iran. The survey designs a questionnaire and distributes it among some experts and using binomial test; it has confirmed that except one factor, cultural affairs, other issues including political, cultural, regulations, economic, infrastructure, market potential, buyers’ potentials and buyer’s positions influence on market development. The implementation of Freedman test has indicated that Buyers’ positions are number one priority followed by buyers’ potentials, rules and regulations.http://www.growingscience.com/msl/Vol4/msl_2014_116.pdfPetrochemical industryTarget marketBuyers’ position |
| spellingShingle | Saeedeh Koohi Ali Alikhani An investigation on different factors influencing on target market selection in petrochemical industry Management Science Letters Petrochemical industry Target market Buyers’ position |
| title | An investigation on different factors influencing on target market selection in petrochemical industry |
| title_full | An investigation on different factors influencing on target market selection in petrochemical industry |
| title_fullStr | An investigation on different factors influencing on target market selection in petrochemical industry |
| title_full_unstemmed | An investigation on different factors influencing on target market selection in petrochemical industry |
| title_short | An investigation on different factors influencing on target market selection in petrochemical industry |
| title_sort | investigation on different factors influencing on target market selection in petrochemical industry |
| topic | Petrochemical industry Target market Buyers’ position |
| url | http://www.growingscience.com/msl/Vol4/msl_2014_116.pdf |
| work_keys_str_mv | AT saeedehkoohi aninvestigationondifferentfactorsinfluencingontargetmarketselectioninpetrochemicalindustry AT alialikhani aninvestigationondifferentfactorsinfluencingontargetmarketselectioninpetrochemicalindustry AT saeedehkoohi investigationondifferentfactorsinfluencingontargetmarketselectioninpetrochemicalindustry AT alialikhani investigationondifferentfactorsinfluencingontargetmarketselectioninpetrochemicalindustry |