Using social media to promote niche e–commerce projects

The article is devoted to the study of the effectiveness of using social networks for the development of niche online stores. The relevance of the topic is due to the rapid growth of social commerce in 2023–2025 and the limited advertising resources of small brands. The novelty of the study is expre...

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Bibliographic Details
Main Author: M. I. Mohammad Zahir
Format: Article
Language:Russian
Published: Russian Academy of Entrepreneurship 2025-07-01
Series:Путеводитель предпринимателя
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Online Access:https://www.pp-mag.ru/jour/article/view/2131
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