Tourism businesses management practices in the Plateau State, Nigeria, during the ‘new normal’: A chaos theory approach

Due to the COVID-19 pandemic businesses in the travel and tourism industry were pushed to the edge of chaos and bifurcation and restrictions resulted in unprecedented and far-reaching impacts. Using a qualitative method, chaos theory is applied to investigate 24 tourism business managers in Plateau...

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Main Authors: Tina Odinakachi Iirmdu, Ronnie Donaldson
Format: Article
Language:English
Published: WSB Poznań 2023-05-01
Series:Studia Periegetica
Subjects:
Online Access:https://journals.wsb.poznan.pl/index.php/sp/article/view/500
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author Tina Odinakachi Iirmdu
Ronnie Donaldson
author_facet Tina Odinakachi Iirmdu
Ronnie Donaldson
author_sort Tina Odinakachi Iirmdu
collection DOAJ
description Due to the COVID-19 pandemic businesses in the travel and tourism industry were pushed to the edge of chaos and bifurcation and restrictions resulted in unprecedented and far-reaching impacts. Using a qualitative method, chaos theory is applied to investigate 24 tourism business managers in Plateau State in Nigeria on the business management practices employed for their businesses to promote tourism activities following the post-pandemic reopening of tourism businesses. Results reveal that most of the tourism businesses survived the pandemic with businesses gradually ‘bouncing back’ due to human resources and the overhauling of business operations. Bifurcation caused tourism businesses to be on paths that led to their closure (destruction), while some gained new market segments thanks to reorganization to reach self-organization facilitated by strange attractors. The incorporation of chaos theory in business management practices during the pandemic further confirms that crises are complex and unpredictable.
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publisher WSB Poznań
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series Studia Periegetica
spelling doaj-art-9caa5b672d0d4bf18f95818f3cc4e9e22025-08-20T02:48:18ZengWSB PoznańStudia Periegetica1897-92622023-05-0141110.58683/sp.500Tourism businesses management practices in the Plateau State, Nigeria, during the ‘new normal’: A chaos theory approachTina Odinakachi Iirmdu0Ronnie Donaldson1Department of Geography and Environmental Studies, Stellenbosch University, Stellenbosch, South AfricaDepartment of Geography and Environmental Studies, Stellenbosch University, Stellenbosch, South Africa Due to the COVID-19 pandemic businesses in the travel and tourism industry were pushed to the edge of chaos and bifurcation and restrictions resulted in unprecedented and far-reaching impacts. Using a qualitative method, chaos theory is applied to investigate 24 tourism business managers in Plateau State in Nigeria on the business management practices employed for their businesses to promote tourism activities following the post-pandemic reopening of tourism businesses. Results reveal that most of the tourism businesses survived the pandemic with businesses gradually ‘bouncing back’ due to human resources and the overhauling of business operations. Bifurcation caused tourism businesses to be on paths that led to their closure (destruction), while some gained new market segments thanks to reorganization to reach self-organization facilitated by strange attractors. The incorporation of chaos theory in business management practices during the pandemic further confirms that crises are complex and unpredictable. https://journals.wsb.poznan.pl/index.php/sp/article/view/500tourism, business management practices, new normal, chaos theory, Plateau State
spellingShingle Tina Odinakachi Iirmdu
Ronnie Donaldson
Tourism businesses management practices in the Plateau State, Nigeria, during the ‘new normal’: A chaos theory approach
Studia Periegetica
tourism, business management practices, new normal, chaos theory, Plateau State
title Tourism businesses management practices in the Plateau State, Nigeria, during the ‘new normal’: A chaos theory approach
title_full Tourism businesses management practices in the Plateau State, Nigeria, during the ‘new normal’: A chaos theory approach
title_fullStr Tourism businesses management practices in the Plateau State, Nigeria, during the ‘new normal’: A chaos theory approach
title_full_unstemmed Tourism businesses management practices in the Plateau State, Nigeria, during the ‘new normal’: A chaos theory approach
title_short Tourism businesses management practices in the Plateau State, Nigeria, during the ‘new normal’: A chaos theory approach
title_sort tourism businesses management practices in the plateau state nigeria during the new normal a chaos theory approach
topic tourism, business management practices, new normal, chaos theory, Plateau State
url https://journals.wsb.poznan.pl/index.php/sp/article/view/500
work_keys_str_mv AT tinaodinakachiiirmdu tourismbusinessesmanagementpracticesintheplateaustatenigeriaduringthenewnormalachaostheoryapproach
AT ronniedonaldson tourismbusinessesmanagementpracticesintheplateaustatenigeriaduringthenewnormalachaostheoryapproach