Consumer Perceptions of Masculinity in Advertising: The Viewpoint of Generation Z and Millennials
The purpose of the research is to explore Gennerations Z's and millennials' perceptions of masculinity in advertising. This can help advertisers to understand what type of masculine character to focus on and whether advertisers' offered version of masculinity is in alignment with cons...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
International Institute of Informatics and Cybernetics
2023-04-01
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| Series: | Journal of Systemics, Cybernetics and Informatics |
| Subjects: | |
| Online Access: | http://www.iiisci.org/Journal/PDV/sci/pdfs/SA226BE23.pdf
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